Tono de Marca

Authentic, passionate, community-focused, with a touch of humor and confidence. Conversational, relatable, authoritative, and welcoming.

Valores de Marca

• •Passion for Photography
• •Authenticity and Craftsmanship
• •Quality and Durability
• •Community

Mejores Prácticas

• •Speak the Language: Use photography-specific terms and inside jokes that resonate with the target audience (e.g., 'aperture,' 'ISO,' '35mm,' 'film'). This reinforces the brand's authenticity.
• •Lead with Passion: Every piece of copy should reflect a genuine love for photography. Frame products not just as items, but as tools that celebrate and support a photographer's passion.
• •Highlight 'By Photographers, For Photographers': Consistently reinforce that the brand is run by active photographers. This is a primary value proposition that builds immediate trust and community.
• •Emphasize Quality and Craftsmanship: Words like 'hand-made,' 'durable,' 'original design,' and 'made in the USA' should be staples in product descriptions and brand storytelling to justify premium positioning.
• •Maintain a Confident, Approachable Tone: Write with the authority of an expert but the friendliness of a peer. Use a direct, conversational style, and don't be afraid to show personality and a bit of humor, as seen in the brand's FAQ page.

Percepción Social

Overwhelmingly positive. Seen as unique, premium quality, and a go-to for gifts for photographers. High credibility due to being 'run by photographers' and features in notable photography sites, building trust and assuring products meet genuine needs.

Ejemplos de Copy

• •For the moments between the clicks. Our new [Shirt Name] tee is designed for photographers, by photographers. It’s soft enough for all-day editing sessions and durable enough for your wildest photo adventures. Because your passion deserves to be worn. Link in bio to shop the new collection. #PhotogenicSupply #GiftsForPhotographers #PhotographyApparel
• •A Gift for the One Who Frames Your World. Finding the perfect gift for a photographer can be tough. They have the gear, they have the eye... but do they have a 35mm film canister embedded in a hand-blown whisky glass? We thought not. Explore our collection of unique, hand-made gifts that speak their language. [Shop Now]
• •Your camera is an extension of your eye—keep it safe with a strap that’s as durable and creative as you are. Our heavy-duty rope straps are handmade from professional-grade rope, ensuring your gear is secure whether you’re shooting city streets or mountain peaks. Comfortable, stylish, and built to last, it's the one piece of gear you'll never want to take off. Choose your color, wear your passion.
• •Stop Guessing. Start Gifting. You know they love photography, but what do you get the person who has everything? From clever enamel pins to our best-selling photography tees, Photogenic Supply has unique gifts designed by photographers, for photographers. Shipped from our studio in Philadelphia to theirs. Shop our 2023 Gift Guide and find something they'll actually use.
• •WE ARE PHOTOGRAPHERS. We make durable goods inspired by our passion. Welcome to the community. [Shop Our Story]