Tono de Marca

aspirational, celebratory, and professional

Valores de Marca

• •Preservation of Memories & Achievements
• •Quality & Craftsmanship
• •Personalization & Customization
• •Family & Connection

Mejores Prácticas

• •Lead with Emotion, Support with Features: Always start by tapping into the emotion behind the item being framed (pride, love, nostalgia). Then, introduce the product's features (quality wood, acrylic glass, precision cut) as the logical way to preserve that emotion.
• •Use Story-Driven Language: Frame the products as part of the customer's story. Use words like 'Celebrate,' 'Commemorate,' 'Honor,' 'Preserve,' and 'Showcase' to connect the frame to the achievement or memory itself.
• •Highlight Customization: In all relevant copy, emphasize the 'Made to Measure' and 'Personalised' aspects. This is a major value proposition and should be a consistent message across channels.
• •Reinforce Trust and Expertise: Subtly weave in mentions of the brand's '30 years of experience,' 'family-run' nature, and 'UK manufacturing' to build confidence and justify the premium quality of the products.
• •Maintain a Consistent, Premium Tone: Avoid overly casual slang or generic phrases. The language should always be respectful, celebratory, and professional to match the perceived quality of the frames and the significance of the memories they hold.

Percepción Social

PhotoFramesandMore is perceived as a highly trusted, reliable, and high-quality provider of specialized and custom frames. Customers consistently praise its superior quality, excellent customer service, and fast dispatch, leading to its 'Star Seller' status on Etsy.

Ejemplos de Copy

• •That finish line was a moment of pure triumph. Don't let your medal gather dust in a drawer. Frame the achievement, display the glory. Our custom medal frames are designed to preserve the memory of every mile. #MedalMonday #MarathonGlory #FrameYourAchievement
• •Years of hard work, captured in one piece of paper. Honor their achievement with a frame that’s as distinguished as their new diploma. Explore our collection of personalized graduation and certificate frames.
• •Don't compromise with standard sizes. Our Made-to-Measure service crafts the perfect frame for your unique art, photos, and memorabilia. Precision-cut, expertly made.
• •The First Hello. Cherish It Forever. From the first flutter to the first scan, some moments are too precious to fade. Our beautiful baby scan frames are the perfect way to display the beginning of your new journey. A timeless keepsake for a love that's just beginning.
• •Display their service with the dignity and respect it deserves. This frame is expertly crafted to protect and showcase military honors, creating a lasting tribute to sacrifice and dedication. A timeless piece for the hero in your family.