Brand Tone

Sentimental and Heartfelt, Friendly and Approachable, Creative and Fun, Enthusiastic and Positive, Slightly Playful

Brand Values

• •Preserving Memories
• •Personalization and Uniqueness
• •Connection and Togetherness
• •Creativity and Self-Expression
• •Quality and Customer Satisfaction
• •Fun and Engagement

Best Practices

• •Always Lead with Emotion and Connection: Since the product is about memories and personal moments, ensure the copy taps into feelings of nostalgia, love, joy, and connection. Use words that evoke these emotions.
• •Keep it Friendly and Accessible: Avoid jargon or overly formal language. Write as if you're talking to a friend about a cool, heartfelt product. Make the creative process sound easy and enjoyable.
• •Emphasize the "Why" Behind the Product: Don't just sell photo bricks; sell the experience of preserving a memory, the joy of gifting something unique, or the fun of a creative project. Highlight the sentimental value.
• •Use Enthusiastic and Positive Language: Incorporate positive adjectives and a generally upbeat tone. Exclamation points can be used judiciously to convey excitement, especially in social media contexts.
• •Show, Don't Just Tell, the Fun and Creativity: Use active verbs and descriptive language that paints a picture of the enjoyable building experience and the beautiful end result. Encourage user-generated content and share customer stories to reinforce this.

Social Perception

Highly favorable, with customers appreciating the sentimental value, creativity, and quality of the product and the customer experience.

Copy Examples

• •Unlock Your Favorite Moments, Brick by Brick. ❤️ Turn that unforgettable photo into a stunning MemoBrick masterpiece. It’s more than a gift, it’s a feeling. Start creating yours today!
• •Stop searching for the perfect gift – you’ve found it! ✨ A custom MemoBrick is a unique, fun-to-build surprise that will wow them. Get ready for smiles! Design your one-of-a-kind gift now!
• •Date night? Family fun? Solo relaxation? ✅ Build your memories with MemoBrick! It’s the playful way to get creative and make something truly special together. Let the fun begin!
• •Transform your space with love and laughter. 🥰 Your most treasured photos, beautifully crafted into unique MemoBrick art. The perfect, personal touch for any room. Bring your walls to life!
• •From photo to fantastic! 📸 Experience the joy of watching your memories take shape, piece by piece. Every MemoBrick tells a story – what will yours say? Dive into the creative journey.