Brand Tone

A strategic blend of emotional and nostalgic, promotional and urgent, and friendly and accessible.

Brand Values

• •Preservation of Memories
• •Personalization and Self-Expression
• •Affordability and Value
• •Ease of Use

Best Practices

• •Lead with Emotion, Sell with Logic: Always start your copy by tapping into an emotional anchor—nostalgia, love, joy, celebration. Once the emotional connection is made, introduce the product and the promotional offer as the logical solution to preserve that feeling.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product (e.g., "Hardcover Photobook"), describe its purpose (e.g., "The perfect home for your family's most cherished moments").
• •Use "You-Centric" Language: Frame your copy around the customer. Use words like "Your," "You," and "Your Memories" to make the message personal and directly address their needs and desires.
• •Create a Sense of Urgency Without Being Aggressive: Use time-sensitive offers and phrases like "Ends Tonight," "Last Chance," or "Limited Time" to encourage action, but balance it with the brand's overall friendly and positive tone.
• •Maintain a Consistent Voice Across All Channels: Ensure that the friendly, emotional, and helpful tone is present everywhere—from website banners and ad campaigns to social media replies and customer service emails. This consistency builds trust and strengthens brand identity.

Social Perception

Largely positive, with customers appreciating the wide variety of customizable products, the opportunity to turn memories into physical gifts, and creative ideas/promotional offers. However, some negative feedback exists regarding final print quality consistency, delivery times, and customer service responsiveness.

Copy Examples

• •Some stories aren't meant to live on your phone. Turn your favorite moments of the year into a treasure you can hold. What memory will you print first? #PhotobookMexico #CreateMemories #PhotoAlbum
• •⏳ Don't Let Them Fade! 50% OFF Your Custom Photobook Ends at Midnight.
• •Your Memories, Designed by You. Create beautiful, personalized photobooks, calendars, and gifts in minutes. Easy to make, impossible to forget.
• •From weddings and vacations to baby's first year, you've created incredible stories with us! ❤️ Thank you for sharing your memories. Get inspired and start your own creation today with 40% off all products!
• •Gift idea for your BFF? So easy. ✨ -> Choose your fave pics -> Drag & drop -> Add cute text -> Done! ✅ #DIYGift #PhotoBook #GiftIdeas #PhotobookMexico