Brand Tone

Nurturing, Authentic, Educational, Gentle, Informative, Empowering.

Brand Values

• •Natural & Organic Purity
• •Sustainability & Eco-Consciousness
• •Holistic Wellness
• •Education & Empowerment
• •Community & Compassion

Best Practices

• •Lead with a Nurturing Voice: Frame all communication, from product descriptions to customer service, with a tone of care and support. Use words like "nourish," "restore," "gentle," and "holistic."
• •Always Connect to the Source: Emphasize the natural origins of your ingredients. Talk about the "20+ herbs and flowers" or the "sustainably sourced" elements to reinforce the brand's purity.
• •Educate, Don't Just Sell: Use copy to explain the why behind the products. Detail the benefits of key ingredients like curry leaves or almond oil, empowering the customer with knowledge.
• •Weave in the Founder's Story: Subtly remind your audience of the brand's origins. Phrases like "Born from a passion for..." or "Crafted under the personal supervision of our founder..." add authenticity and build trust.
• •Showcase Social Proof and Community: Let satisfied customers speak for you. Regularly feature testimonials and reviews, and highlight the brand's philanthropic efforts to reinforce the idea of a "community of conscious consumers."

Social Perception

Phool Patti is perceived as a trustworthy and high-quality source for natural beauty solutions. Customers see it as an ethical brand that delivers on its promises of purity and effectiveness. The founder, Ruby Walia, is often mentioned directly in reviews, highlighting a personal connection and trust between the brand and its users. The social perception is that of a passionate, founder-led company that genuinely cares about its products, its customers, and the planet.

Copy Examples

• •Feed your hair what it truly craves. Our hair oil is a loving blend of over 20 potent herbs and botanicals, slow-infused to capture nature's best. ✨ Let each drop be a promise of strength, shine, and pure, uncompromised nourishment. Your journey to healthier hair starts here.
• •Unlock your skin's natural radiance. Our award-winning Berry Booster Face Oil is a symphony of precious oils designed to hydrate, rejuvenate, and give you a luminous glow. Handcrafted in small batches, this oil is your daily ritual for a complexion that feels as good as it looks. Pure, potent, and plant-powered.
• •Tired of harsh chemicals? Embrace the gentle power of nature. Phool Patti was born from a passion for creating pure, earth-friendly beauty solutions that work. From our award-winning henna paste to our nourishing oils, discover the difference that real ingredients make. Shop now for 15% off your first order.
• •A Gift from Mother Earth, For Your Hair & Skin.
• •Beauty Rooted in Nature. Wellness Crafted with Love.