Brand Tone

expert, supportive, and encouraging

Brand Values

• •Efficacy and a Structured Approach
• •Inclusivity and Accessibility
• •Engagement and Motivation
• •Empowerment

Best Practices

• •Lead with Empathy, Follow with Expertise: Start by acknowledging the struggles and frustrations of your audience (parents of struggling readers, teachers with limited resources) and then introduce your products as the expert solution.
• •Use Empowering Language: Focus on positive outcomes and the potential for success. Use words like "unlock," "transform," "build," and "empower" to inspire confidence in both the child and the adult.
• •Show, Don't Just Tell: Utilize testimonials, success stories, and case studies to demonstrate the effectiveness of your products. Let the positive experiences of others speak for the brand.
• •Be a Generous Expert: Freely share valuable information through blog posts, articles, and downloadable resources on the "Phonics Hub." This builds trust and establishes your brand as a go-to authority in the field.
• •Maintain a Consistent Visual Identity: Use a cohesive visual style across all platforms that reflects the brand's values. For Phonic Books, this means showcasing their engaging illustrations and dyslexia-friendly design features.

Social Perception

Phonic Books UK is highly regarded by its target audience of educators, particularly those working with children with special educational needs, and parents of struggling readers. It is seen as a reliable and expert source for decodable reading materials, building trust and fostering a sense of community.

Copy Examples

• •Is watching your child struggle to read heartbreaking? It doesn't have to be. Our decodable books turn frustration into fun with exciting stories that build skills and confidence, one page at a time. See the transformation for yourself.
• •Adventure awaits! Our new 'Titan's Gauntlets' series is designed for older readers who need a confidence boost. With thrilling plots and age-appropriate illustrations, they won't even realize they're practicing essential phonics skills. Ready to unlock their potential?
• •Equip your classroom for reading success. Our systematic, decodable readers and photocopiable workbooks are created by reading specialists to support your phonics program and help every student thrive.
• •Beyond the 'Reading Wars': The Enduring Power of Systematic Phonics. Discover how a structured, decodable approach can bridge the gap for struggling readers and create a foundation for lifelong literacy.
• •Watch as a reluctant reader discovers the joy of a book they can finally read independently. Our decodable books are designed to create these moments of success. Learn more about the 'Science of Reading' and how our resources can help.