Tono de Marca

Sophisticated, expressive, and contemporary, characterized by a confident and artistic approach that redefines Scandinavian design, using evocative descriptions and avoiding technical jargon.

Valores de Marca

• •A New Take on Scandinavian Design
• •Expressive Simplicity
• •Collaboration and Talent
• •Quality and Timelessness
• •Design with a Story

Mejores Prácticas

• •Lead with the "Why": Start with the inspiration or the concept behind the design. Frame each product as a solution to an atmospheric or aesthetic need, not just a functional object.
• •Use Evocative Adjectives: Employ words like "sculptural," "poetic," "expressive," "bold," and "timeless" to reinforce the brand's sophisticated and artistic identity.
• •Always Credit the Designer: Mentioning the collaborating designer in product descriptions and social media posts reinforces the brand's value of partnership and highlights the unique talent behind each piece.
• •Balance Simplicity and Sophistication: Keep sentences clear and elegant, but infuse them with a layer of artistic meaning. The copy should feel as curated and intentional as the designs themselves.
• •Maintain a Global Scandinavian Voice: While rooted in Swedish design, the brand's inspiration is global (e.g., New York, Berlin). The copy should reflect this cosmopolitan perspective, positioning Pholc as a modern, international brand that is shaping "Swedish—never ordinary."

Percepción Social

Perceived as a premium, design-forward lighting brand and a significant new voice in Nordic design. Respected for innovation, quality, and honoring heritage, it's associated with sophistication, sculptural aesthetics, and timelessness. Collaborations with renowned designers enhance its credibility and reputation as a serious and creative force.

Ejemplos de Copy

• •Sculptural forms meet soft diffusion. The Romb lamp, designed by Broberg & Ridderstråle, is a study in contrasts its precise, corrugated shape crafted to create a gentle, inviting glow. A piece of art that illuminates. #Pholc #ExpressiveSimplicity #ScandinavianDesign
• •Inspired by the confident grace of New York City streetscapes, the Mobil collection by Monika Mulder balances graphic metalwork with the delicate poise of mouth-blown opal glass. Each modular piece can be positioned to create a unique composition, making Mobil not just a lamp, but a personal statement in light.
• •Beyond the Ordinary: Discover Designs That Tell a Story.
• •Innovation is a dialogue. We are proud to announce our latest collaboration with designer Maria Bruun, continuing Pholc's commitment to partnering with unique talents who challenge and redefine the future of Scandinavian design. Together, we explore the intersection of form, function, and personality. #Pholc #DesignCollaboration #LightingDesign
• •Set the mood with the Turner lamp. Its dynamic, orbiting shades create a captivating play of light and shadow, transforming any space with its sculptural presence. The essence of modern Swedish design for your home.