Tono de Marca

Welcoming and Friendly, Authentic and Passionate, Informative and Health-Conscious, Appetizing and Enticing, Approachable

Valores de Marca

• •Authenticity
• •Health and Freshness
• •Quality Ingredients
• •Customer Experience
• •Heritage and Trust

Mejores Prácticas

• •Emphasize Freshness and Health: Consistently highlight the use of fresh, high-quality ingredients and the healthier aspects of the pho broth in descriptions, social media posts, and menu explanations.
• •Maintain a Warm and Inviting Voice: Use welcoming language that makes customers feel like valued guests. Respond to inquiries and feedback in a friendly and helpful manner.
• •Share the Passion for Authenticity: Weave in stories or details about the traditional methods, the origin of the dishes, or the cultural significance of phở to reinforce authenticity and passion.
• •Focus on Sensory Details: Use descriptive language that appeals to the senses – the aroma of the broth, the texture of the noodles, the vibrant colors of the fresh garnishes – to make the food irresistible.
• •Be Consistent Across All Channels: Ensure that the tone of voice, key messages about health and authenticity, and visual style are consistent across the website, social media platforms, in-store materials, and customer service interactions.

Percepción Social

Reliable Go-To for Vietnamese Food, Comfort Food Destination, Good Value and Generous Portions, Healthy and Fresh Choice, Family-Friendly and Accessible, Established and Recognized

Ejemplos de Copy

• •Headline: Your Authentic Bowl of Comfort Awaits. Body: Craving that rich, aromatic broth and perfectly tender noodles? At Phở Hòa, we simmer tradition and passion into every bowl. Taste the authentic, feel the comfort. #PhoHoaPH #VietnameseComfortFood
• •Headline: Healthy Never Tasted This Good. Body: Indulge guilt-free with Phở Hòa's signature pho! Made with top-grade meats and a lighter, flavorful broth that's lower in calories. Fresh, wholesome, and oh-so-delicious. Your body (and taste buds) will thank you. #HealthyPho #FreshFlavorsPH
• •Headline: From Saigon's Heart to Your Table. Body: Experience the true taste of Vietnam. Phở Hòa has been passionately crafting authentic pho since 1983, bringing generations of flavor to the Philippines. Discover our heritage in every spoonful. #PhoHoaHeritage #AuthenticVietnamese
• •Headline: Gather 'Round the Goodness. Body: Make your next meal memorable. Phở Hòa offers a welcoming space and delicious, fresh Vietnamese dishes perfect for sharing with family and friends. Create moments, share flavors. #PhoHoaMoments #FamilyFeastPH
• •Headline: Your Daily Dose of Pho-bulous! Body: Why wait for a special occasion? Treat yourself to a vibrant and flavorful bowl of Phở Hòa pho today. Packed with fresh herbs, quality meats, and our soul-soothing broth – it's the perfect everyday delight. #DailyPho #PhoHoaLove