Brand Tone

Sophisticated, Ethereal, Artisanal, and Appreciative

Brand Values

• •Luxury & Exclusivity
• •Craftsmanship & Quality
• •Beauty & Aesthetics
• •Nature & Harmony
• •Ethical Practices
• •Heritage & Story
• •Artistic & Cultured
• •Mindful & Serene
• •Trustworthy

Best Practices

• •Focus on Sensory Language and Storytelling: Instead of just listing features, describe the feel, the origin, the inspiration, and the 'essence' of each piece.
• •Emphasize the 'Why' Behind the 'What': Connect products back to the core values: the pursuit of beauty, the connection to nature, the celebration of craftsmanship, and the creation of a peaceful 'sanctuary'.
• •Highlight the handcrafted nature and the artisans behind the products.
• •Use sophisticated and elegant language, avoiding overly trendy or casual terms.
• •Showcase the ethical commitment of the brand in sourcing materials and working with artisans.

Social Perception

A luxury brand offering exclusive, handcrafted, and ethically sourced home accessories that bring beauty, harmony, and a sense of sanctuary to discerning customers' homes. Perceived as sophisticated, artistic, and committed to both quality and ethical practices.

Copy Examples

• •Let its ethereal glow elevate your everyday.
• •Discover handcrafted artisanal goods, filled with history, essence, and personality.
• •Etereo: Curating exquisite home accessories for your residence sanctuary.
• •Experience the opulence of top-quality natural materials, handcrafted by skilled artisans.
• •Invoke a deep connection to nature, embodying a sense of harmony and peace in your home.