Brand Tone

Aspirational & Adventurous, Innovative & Exclusive, Intellectual & Story-driven, Premium & Assured

Brand Values

• •Uniqueness & Rarity
• •Exploration & Discovery
• •Authenticity & Storytelling
• •Craftsmanship & Quality
• •Legacy & Connection
• •Environmental Responsibility

Best Practices

• •Emphasize the Narrative: Always weave in the story of the materials (meteorite, Apollo 11), the space-flown journey, and the founders' passion for exploration. Every piece of copy should feel like a chapter in a grand adventure.
• •Use Evocative & Aspirational Language: Employ words that inspire awe, wonder, and a sense of exclusivity (e.g., "cosmos," "celestial," "odyssey," "legacy," "artifact," "pioneering").
• •Highlight Authenticity & Rarity: Consistently mention the genuine nature of the unique materials and the limited availability of the watches, reinforcing their special status.
• •Maintain a Premium Feel: Ensure all communications, from product descriptions to social media posts, reflect high quality, precision, and sophistication, mirroring the craftsmanship of the watches.
• •Connect with a Sense of Discovery: Speak to the intellectual curiosity and adventurous spirit of the target audience, inviting them to own not just a product, but a "cosmic connection" and a talking point.

Social Perception

Intrigue & Fascination, Desirable & Collectible, Innovative & Bold, Questions on Authenticity/Value, Positive Customer Experiences

Copy Examples

• •Own More Than a Watch. Possess a Piece of the Cosmos. Forged from meteorites that have journeyed eons and relics of lunar missions, your Diatom timepiece has soared to the edge of space. This isn't just timekeeping; it's history on your wrist. Dare to wear the universe.
• •The Blue Dot: Your Personal Odyssey. Each Diatom Blue Dot watch, carrying actual Apollo 11 material and ancient meteorite, embarks on its own documented voyage to space before it reaches you. It's a story of exploration, a testament to human ambition, and now, a part of your legacy.
• •Limited Edition. Unlimited Wonder. With Diatom, exclusivity is elemental. Our timepieces are crafted with the rarest materials from Earth and beyond, each with a unique story millions of years in the making. Secure your cosmic connection.
• •Time That's Truly Traveled. Before it graces your wrist, your Diatom watch journeys where few have gone before – touching the stars. We blend meticulous craftsmanship with the spirit of adventure. Experience time, elevated.
• •Beyond the Dial: A Universe of Stories. From the heart of fallen stars to the pioneering spirit of the Apollo missions, a Diatom watch is an artifact of human endeavor and cosmic wonder. What story will yours tell?