Brand Tone

Natural, Trustworthy, and Supportive

Brand Values

• •Natural Efficacy
• •Gentle Care
• •Well-being & Comfort
• •Science & Research
• •New Zealand Origin

Best Practices

• •Prioritize "Natural" and "Gentle": Consistently use language that reflects the natural kiwifruit origin and the gentle action of the products. Words like "natural," "gentle," "soothe," "comfort," and "nature's way" reinforce this.
• •Build Trust with "Clinically Supported" Facts (but keep it accessible): While highlighting that Phloe is "clinically shown" or "science-backed," explain the benefits in simple, customer-centric terms rather than overly technical jargon. Focus on the *result* of the science (e.g., "helps keep you regular").
• •Maintain a Supportive and Empathetic Voice: Acknowledge the discomfort of digestive issues and position Phloe as a helpful, understanding solution. Use encouraging and positive language.
• •Emphasize New Zealand Kiwifruit Heritage: Leverage the positive association with New Zealand and the natural power of kiwifruit. This is a unique selling proposition.
• •Adapt for Platform but Retain Core Message: While the tone on TikTok might be more playful and trend-driven than on the website's FAQ page, the core values of natural, gentle, effective digestive support should always shine through. Ensure the underlying message of trust and well-being is consistent.

Social Perception

Effective and Gentle Solution; Natural and Trustworthy; Reliable for Long-Term Use; Positive Impact on Daily Life; Accessible and Convenient; Price Consideration.

Copy Examples

• •Headline: Tired of a Grumpy Gut? Discover Gentle Regularity with Phloe®. Body: Made from the natural goodness of New Zealand kiwifruit, Phloe® with unique Zyactinase® helps soothe your system and get you back to feeling your best. Say goodbye to uncomfortable bloating and hello to happy digestion. Call to Action: Try Phloe® Today and Feel the Difference!
• •Headline: Your Gut's Best Friend? It's Naturally Phloe®. Body: Don't let digestive woes dictate your day. Phloe® offers a clinically shown, gentle way to support your bowel health, using the power of kiwifruit enzymes, fiber, and prebiotics. It's the natural choice for long-term comfort. Call to Action: Learn More About Phloe's Triple Action.
• •Social Media Post (Image: vibrant kiwifruit/lifestyle shot): Text: Keep your wellness routine flowing! ✨ Phloe® Gut Health Powder is packed with science-backed kiwifruit goodness to support regularity and a happy microbiome. How do you #Phloe? Share your routine! #GutHealth #KiwifruitPower #DigestiveWellness #PhloeNZ Call to Action: Shop Phloe Powders!
• •Headline: Gentle Enough for Them, Effective Enough for You. Phloe® for the Whole Family. Body: From Phloe® Kids to our trusted adult formulas, support your family's digestive well-being naturally. Our New Zealand kiwifruit extract, Zyactinase®, gently aids regularity and comfort without harsh effects. Call to Action: Explore the Phloe® Range.
• •Short Ad Copy: Bloated? Irregular? Phloe®. Natural Kiwifruit Power. Clinically Supported Relief. Feel Good From The Inside Out. Call to Action: Find Your Phloe®.