Brand Tone

Nurturing & Empathetic, Knowledgeable & Trustworthy, Positive & Uplifting, Approachable & Inclusive

Brand Values

• •Efficacy with Gentleness
• •Wellbeing
• •Scientific Credibility
• •Joy in Beauty
• •Simplicity
• •Ethical Practices
• •Transparency & Education

Best Practices

• •Embrace Dermatologic Wisdom™ in Language: Consistently refer to the science and gentle efficacy behind the products, but explain it in an accessible, reassuring way. Avoid overly clinical or intimidating jargon.
• •Infuse Joy and Positivity: Use uplifting and sensory language that reflects the feel-good textures and positive emotional benefits of using Philosophy products. Words like joy, glow, radiance, comfort, and grace align well.
• •Prioritize Empathy and Nurturing: Address customer concerns (e.g., sensitivity, aging) with understanding and offer solutions that are both effective and kind. Frame skincare as an act of self-care and wellbeing.
• •Maintain an Educated yet Approachable Voice: Share knowledge about skincare and ingredients, but always in a way that empowers the consumer rather than overwhelming them. Keep the tone conversational and friendly.
• •Be Mindful of Ethical Commitments: Consistently highlight cruelty-free status, clean ingredients, and eco-friendly initiatives where relevant, reinforcing the brand's commitment to responsible beauty. This builds trust and resonates with conscious consumers.

Social Perception

Trusted for Sensitive Skin, Associated with Self-Care, Quality Products, Positive Brand Image, Aspirational yet Accessible

Copy Examples

• •Discover the beauty of balanced skin. Our new [Product Name] cleanser, guided by dermatologic wisdom™, gently lifts away impurities while respecting your skin's natural harmony. Reveal a complexion that feels calm, clean, and joyfully radiant. Because effective skincare can be kind.
• •Turn back the clock, gently. Philosophy's [Product Name] serum delivers powerful, visible anti-aging results without irritation. Our targeted formula, rooted in science, helps smooth lines and boost radiance. Embrace your skin's future with confidence and joy.
• •Wrap your skin in comfort and hope. Our [Product Name] body lotion, with its feel-good texture and uplifting scent, does more than just hydrate. It’s a daily reminder to care for yourself, skin and soul. Experience lasting softness and a touch of grace.
• •At Philosophy, we believe in skincare that’s as kind as it is effective. Inspired by dermatological science and a passion for wellbeing, our formulas bring you visible results and a daily dose of joy. Healthy skin is happy skin.
• •Beauty is more than skin deep. With every Philosophy purchase, you support our Hope & Grace Initiative, funding mental health resources for women. Care for your skin, and help us share hope with those who need it most.