Brand Tone

Young, fresh, irreverent, direct, confident, aspirational, luxurious, rebellious, and avant-garde.

Brand Values

• •Luxury & Quality
• •Originality & Creativity
• •Rebellion & Nonconformity
• •Exclusivity & Individuality
• •Avant-Garde & Futuristic

Best Practices

• •Define Your Lexicon: Create a list of words and phrases that embody the brand's rebellious, luxurious, and artistic values (e.g., "unconventional," "meticulous," "avant-garde," "rule-breaker," "masterpiece"). Consistently use these and avoid overly casual or generic language.
• •Embody the "Rule Breaker" Persona: Write with confidence and a touch of defiance. Challenge norms in your phrasing and sentence structure where appropriate, while maintaining clarity and sophistication.
• •Highlight Exclusivity and Craftsmanship: Continuously weave in messages about Italian origin, quality materials, and the artistic nature of the designs. Use descriptive language that evokes a sensory experience of luxury.
• •Speak to the Aspirations of the Target Audience: Address the desire for self-expression, individuality, and being a trendsetter rather than a follower. Frame products as tools for empowerment and distinction.
• •Maintain Consistency Across All Channels: Ensure that the website copy, social media posts, email marketing, and any advertising materials all speak with the same distinctive, confident, and slightly irreverent voice that defines Phil Hunt.

Social Perception

A new, innovative, and trend-setting name in luxury streetwear and sportswear. Targets a young and dynamic audience that seeks luxury, style, and a means of self-expression.

Copy Examples

• •Phil Hunt: Don't just wear it. Live it. Luxury streetwear for those who dictate the rules.
• •Beyond conformity. Beyond trends. This is Phil Hunt. Original Artwear, meticulously crafted in Italy.
• •Unleash your rebellion. Our latest collection is an ode to the avant-garde. Dare to be different.
• •Crafted for the few who lead. Phil Hunt sneakers: Where Italian luxury meets futuristic design.
• •More than fashion. It's a statement. Experience the art of Phil Hunt – bold, unapologetic, yours.