Brand Tone

Activist & Passionate, Empowering & Inclusive, Educational & Aware, Bold & Unapologetic, Community-Oriented

Brand Values

• •Social Justice
• •Activism
• •Amplifying Marginalized Voices
• •Community Empowerment
• •Anti-Capitalism & Systemic Reform
• •Education & Awareness
• •Ethical Production & Creative Expression
• •Solidarity

Best Practices

• •Lead with Your Mission: Always circle back to the core values of social justice, activism, and amplifying marginalized voices. Ensure every piece of copy, whether a product description or a social media post, reflects this purpose.
• •Use Strong, Action-Oriented Language: Employ verbs and phrases that inspire action, evoke passion, and convey urgency and conviction (e.g., "demand," "dismantle," "amplify," "join the fight," "stand in solidarity").
• •Educate and Inform: Integrate historical context, explain the significance of figures or movements featured, and provide resources or links for further learning. This reinforces the educational aspect of the brand.
• •Foster Community and Inclusivity: Address your audience as partners in the movement. Use inclusive language ("we," "us," "our community") and highlight collaborations and customer stories to build a sense of belonging.
• •Be Authentic and Transparent: Speak honestly about the issues the brand addresses and be transparent about partnerships, where funds are directed, and the brand's own journey and commitments (e.g., anti-capitalist stance, abolitionist views).

Social Perception

A Genuine Voice for Social Change, More Than Just a Clothing Brand, High Quality & Meaningful, Empowering and Statement-Making, Community-Focused and Collaborative, Influential and Buzzy

Copy Examples

• •Headline: Wear Your Conviction. Body: This isn't just a t-shirt. It's a statement. It's solidarity. It's a spark for change. Our latest collection honors the unyielding spirit of [Specific Movement/Figure]. Shop now and amplify the message.
• •Headline: Knowledge is Power. Style is Revolution. Body: Dive deep into the legacy of [Historical Event/Thinker] with designs that educate and empower. Every purchase supports artists and activists on the front lines. Learn more and get yours.
• •Headline: Join the Chorus. Demand Justice. Body: Our community is our strength. Inspired by [Current Social Issue], this piece is a call to action. 100% of profits from this design go directly to [Specific Grassroots Organization]. Be seen. Be heard.
• •Headline: Beyond the Fabric: A Movement Woven In. Body: At Philadelphia Printworks, every thread tells a story of resistance, resilience, and hope. We’re more than apparel; we’re a community committed to dismantling oppressive systems. Explore our mission and our gear.
• •Headline: Radical Hope, Tangible Action. Body: Believing in a better world means actively building it. Our new [Product Type] is a reminder of the change we can create together, inspired by the enduring fight for [Specific Value, e.g., Queer Liberation, Racial Equity]. Fund the movement. Wear the change.