Brand Tone

Scientific yet Supportive and Aspirational

Brand Values

• •Efficacy
• •Science & Research
• •Natural and Safe
• •Transparency
• •Holistic Well-being

Best Practices

• •Lead with Science, Follow with Emotion: Start with a credible, science-based claim (e.g., "Patented ingredient α-Lacys Reset® boosts metabolism"), but immediately connect it to an emotional benefit ("so you can feel more energetic and positive throughout your day").
• •Maintain the "Supportive Partner" Voice: Always frame the brand as a helpful, non-judgmental partner. Use words like "support" and "cheer on." Avoid language that could be perceived as pressuring or shaming.
• •Emphasize "Holistic" over "Extreme": Focus on overall wellness—energy, mood, and health—not just rapid weight loss. This differentiates PhenQ from more aggressive, potentially unsafe competitors and builds long-term trust.
• •Leverage Trust Symbols Consistently: In all relevant copy (ads, landing pages, product descriptions), consistently mention "Made in UK," "GMP Certified," "Natural Ingredients," and the "60-Day Money-Back Guarantee" to reinforce credibility and reduce purchase anxiety.
• •Turn Features into Lifestyle Benefits: Don't just list what the product does; explain what it enables the user to do. Instead of saying "Suppresses appetite," say "Helps you feel satisfied and in control, making healthy eating easier." Instead of "Boosts energy," say "Gives you the energy you need to stay active and enjoy your day to the fullest."

Social Perception

Perceived as a legitimate, high-end international supplement. Generally positive among users who experience its effectiveness in appetite suppression and energy boosting, often seen as a helpful aid when combined with diet. Some skepticism exists due to its price point and reliance on sponsored content, but it's not seen as a dubious product.

Copy Examples

• •Want to start a new you? PhenQ doesn't just support your weight. It boosts your daily energy and cheers you on as you face your goals with a positive mindset. Come on, take a step forward "to the self you want to be." #PhenQ #DietSuccess #WellnessLife #BeConfident #NewChallenge
• •Headline: 5 powers proven by science. Multi-faceted support for your diet. Body: It's not one answer for one problem. With the patented ingredient α-Lacys Reset®, PhenQ condenses 5 approaches like "fat burning," "appetite suppression," and "energy boosting" into one pill. Experience the trusted quality from the UK now. Comes with a 60-day money-back guarantee.
• •An end to restrictive eating and low moods. PhenQ stays by your side through your diet struggles and powerfully accompanies you to the finish line.
• •Subject: [3 Days Only] The super popular 3-piece set is now an extra 15% off! Body: Thank you for your continued patronage of PhenQ. To support everyone's journey "to the self you want to be," we have prepared a special campaign. The popular "Buy 2, Get 1 Free" set is now an additional 15% off exclusively for those who received this email! The offer ends as soon as stock runs out, so don't miss this chance.
• •What's the hardest part of dieting? "Hunger?" "Plateaus?" "Maintaining motivation?" PhenQ was developed to support your mind and body through those challenges. #DietStruggles #ConsultPhenQ