Brand Tone

Innovative, Future-Focused, Purpose-Driven, Human-Centric, Confident, Authoritative, Empathetic, Supportive, Energetic, and Passionate

Brand Values

• •Curiosity
• •Responsibility
• •Intensity
• •Self-Confidence
• •Positive Thinking
• •Customer Passion/Customer Centricity
• •Innovation
• •Integrity
• •Masters of Mind/Undoing & Unlearning
• •Purpose-Driven
• •Human-First

Best Practices

• •Always tie messaging back to the core mission of "helping a billion people find the right work" and the human impact of the technology. This reinforces the empathetic and purpose-driven aspect of the brand.
• •Consistently use terms that convey technological advancement (e.g., "AI-powered," "intelligent automation," "data-driven insights," "next-generation") but always explain the *benefit* of this technology for the user (e.g., "hire faster," "develop better," "retain longer").
• •Use assertive and clear language. Reference data points, customer successes, and industry recognition where appropriate to substantiate claims and build authority.
• •Even when discussing complex technology, frame it in terms of how it improves the experience for candidates, employees, recruiters, and hiring managers. Use relatable language and focus on solutions to their pain points.
• •Create and distribute an internal guide that outlines the brand tone, key messaging pillars, approved terminology, and examples of on-brand vs. off-brand copy. This ensures consistency across all communication channels and content creators.

Social Perception

Recognized as a significant player in the HR technology space, particularly for its comprehensive AI-powered platform and focus on talent experience. Generally positive customer feedback, lauded as a great place to work, active presence across multiple social media platforms. Brand evolution towards a more emotive and distinct identity.

Copy Examples

• •Headline: Stop Searching, Start Connecting. Phenom's AI Uncovers Your Next Great Hire. Body: Tired of sifting through endless resumes? Our Intelligent Talent Experience platform uses AI to match the right talent to the right opportunities, faster. Let's build your phenomenal team.
• •Headline: Beyond the Offer Letter: Cultivate Careers, Not Just Jobs. Body: Phenom empowers your employees to visualize their future within your organization. Drive internal mobility, foster growth, and retain your top performers with intelligent career pathing and a personalized talent marketplace.
• •Headline: HR Transformed. Experiences Elevated. Purpose Realized. Body: We're not just HR tech; we're on a mission to help a billion people find the right work. Join over 700 global brands using Phenom to automate tasks, gain powerful insights, and create talent experiences that drive real business impact.
• •Headline: Your People Are Your Power. Unleash Their Potential with Phenom. Body: From candidate to advocate, Phenom's AI-driven platform personalizes every interaction, making recruiters more productive, managers more effective, and employees more engaged. Discover the future of talent.
• •Social Media Post: What if AI could not only find talent but also help them thrive? At Phenom, we're making it happen. Our Intelligent Talent Experience platform connects every stage of the talent journey, empowering companies and individuals to reach their full potential. #AIinHR #TalentExperience #FutureofWork #PurposeDriven