Brand Tone

nurturing, authentic, and educational

Brand Values

• •Heritage and Tradition
• •Natural and Pure Ingredients
• •Efficacy and Health
• •Authenticity and Transparency
• •Accessible Luxury

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's origin story. Whether in an ad or a product description, weaving in phrases like "inspired by family wisdom" or "a Mediterranean tradition" reinforces brand identity and builds an emotional connection.
• •Use Nurturing and Sensory Language: Employ words that evoke care, nature, and gentleness. Terms like "lovingly crafted," "soothing," "velvety soft," "fragrant," and "glowing" align with the nurturing tone and the sensory experience of using the products.
• •Educate, Don't Just Sell: Frame product benefits as educational insights. Explain *why* an ingredient works (e.g., how squalane mimics the skin's natural oils) to empower the customer and build trust in the brand's expertise.
• •Highlight Purity and Simplicity: Emphasize what's *in* the products (olive oil, jasmine, honey) and what's *not* (harsh chemicals). This appeals to the health-conscious consumer and reinforces the value of purity.
• •Showcase Real Stories: Continue to feature authentic customer testimonials and user-generated content. Let the community's positive experiences serve as the primary proof of the product's efficacy, which aligns perfectly with the brand's authentic and trustworthy perception.

Social Perception

high-quality, trustworthy, and effective

Copy Examples

• •Some secrets are too good not to share. Our Jasmine Beauty Oil is inspired by a timeless Mediterranean ritual, passed down through generations. Each drop is a tribute to family wisdom, crafted to soothe your skin and restore its natural radiance. Embrace a tradition of beauty that's as pure as its ingredients.
• •Your skin knows squalane. It's the natural moisturizer your body produces, but it depletes over time. We’ve captured its power in this potent, 100% olive-derived oil. Lightweight and deeply restorative, it mirrors your skin’s own biology to lock in moisture, soften fine lines, and leave you with a velvety, healthy glow. No compromises, just pure, effective skincare.
• •A Story in Every Bottle: Discover Your Grandmother's Secret to Glowing Skin
• •Headline: Real Ingredients, Real Radiance. Body: Tired of harsh chemicals and empty promises? At Phenic, we believe in beauty without compromise. Our skincare is born from Mediterranean traditions and formulated with natural, effective ingredients you can trust. Feel the difference that family wisdom makes. Shop our collection now for 20% off your first order.
• •Beyond the Hype: Why Olive Squalane is the Ancient Ingredient Your Modern Skincare Routine is Missing