Brand Tone

Friendly, personal, and enthusiastic, reflecting an approachable, authentic, and solution-oriented voice. It conveys the warmth and direct connection of a small, owner-operated business.

Brand Values

• •Quality and Craftsmanship
• •Functionality and Style
• •Authenticity and Passion
• •Customer-Centricity

Best Practices

• •Maintain a Personal Voice: Continue to use a friendly and approachable tone in all communications. Addressing customers directly and sharing behind-the-scenes content can reinforce the brand's authenticity.
• •Highlight the "Handmade" Aspect: Emphasize that the products are crafted with care. This differentiates the brand from mass-produced competitors and speaks to its quality.
• •Focus on Solutions: Frame the product benefits in terms of solving common hair tie problems (damage, creasing, pulling). This positions the brand as a helpful and knowledgeable resource.
• •Engage with the Community: Actively respond to comments and reviews on all platforms. This shows that customer feedback is valued and fosters a sense of community around the brand.
• •Be Consistent Across Platforms: Ensure that the friendly, enthusiastic, and customer-centric tone is uniform across the website, social media channels, and email communications to create a cohesive brand experience.

Social Perception

Overwhelmingly positive, with customers frequently praising the high quality of products, fast shipping, and effective results (non-damaging and functional). The brand is perceived as trustworthy and authentic, largely due to the owner's personal engagement.

Copy Examples

• •Tired of hair ties that pull and damage your hair? Our handmade elastics are designed to be gentle yet strong, keeping your hair secure and stylish all day long. Make the switch and feel the difference! #HairCare #HandmadeWithLove
• •Finally, a hair tie that's as fashionable as it is functional. Discover our collection of non-damaging hair ties and say goodbye to creases and breakage.
• •Each of our elastic hair ties is handcrafted with care to ensure it won't snag or break your delicate strands. Perfect for a workout, a day at the office, or a night out, they also double as a chic wrist accessory.
• •Join the Phaw's Boutique family and discover why our customers are ditching store-bought hair ties for good. For a limited time, get 15% off your first order and experience the 'ah-ha!' moment for yourself.
• •Ready for a delightful surprise? Our Grab Bag Sale is on! Get a curated selection of our best-selling hair ties at an unbeatable price. It's the perfect way to build your collection or share the love with a friend.