Brand Tone

Provocative & Edgy, Bold & Unapologetic, Direct & Sales-Oriented, Exclusive/Niche, Potentially Humorous/Ironic

Brand Values

• •Self-Expression & Individuality
• •Confidence & Boldness
• •Boundary-Pushing
• •Commerciality
• •Intellectual Property

Best Practices

• •Embrace the Edge: Don't shy away from provocative language and bold statements that align with the "phatrabbitkiller" name and product line. Use strong verbs and confident assertions.
• •Know Your Niche: Tailor copy to resonate with the specific subcultures and demographics the brand appeals to. Use insider language or references where appropriate, but ensure clarity for new potential customers.
• •Maintain an Unapologetic Stance: The copy should exude confidence and a disregard for mainstream sensibilities. Avoid overly cautious or hesitant phrasing.
• •Balance Provocation with Professionalism (on owned channels): While the tone is edgy, ensure the website copy (e.g., product descriptions, policies) is clear, legally sound, and builds a degree of trust, as indicated by the emphasis on intellectual property.
• •Be Consistent Across Platforms (with nuance): While TikTok copy might be more informal and sales-driven, and Twitter more culturally assertive, the underlying boldness and edginess should remain a common thread. Ensure the core brand identity is recognizable everywhere.

Social Perception

Niche Appeal, Ambiguity (Brand vs. Persona), Controversial/Attention-Grabbing, Trusted by Some, Caution Advised by Others, Associated with Online Subcultures

Copy Examples

• •Unleash your edge. Our Limited Edition Lace Tank isn't for the faint of heart. Dare to define your own rules. Shop phatrabbitkiller.com – if you're ready.
• •Tired of blending in? phatrabbitkiller. Dragging the culture forward, one stitch at a time. This ain't your mainstream. This is the new school. What are you waiting for?
• •💥 70% OFF ENDS SOON! 💥 Don't sleep on this. Grab your gear at phatrabbitkiller.com before it's gone. Be bold. Be you. No apologies.
• •Own the night. Our Compression Chaps are built for impact. Confidence, redefined. Explore the collection at phatrabbitkiller.com.
• •We're phatrabbitkiller. We don't follow trends, we set them. For those who live unapologetically and dress to kill. This is more than clothing; it's a statement.