Brand Tone

Humorous, relatable, witty, and community-focused.

Brand Values

• •Community
• •Humor and Positivity
• •Self-Expression
• •Quality

Best Practices

• •Embrace the Puns: Consistently use clever, industry-specific puns and wordplay. This is the core of the brand's identity and a key differentiator.
• •Speak as a Peer: Write copy from the perspective of someone within the pharmacy community. Use inclusive language like "we," "us," and "our pharmily" to reinforce a sense of belonging.
• •Keep it Positive and Fun: The content should be a source of comic relief and pride. Focus on the funny, relatable, and positive aspects of the profession.
• •Engage with the Community: Actively solicit and feature user-generated content, such as photos of customers wearing the apparel. Ask questions and start conversations that resonate with the daily lives of pharmacy professionals.
• •Visuals Must Match the Vibe: Ensure all photography and graphics are bright, fun, and high-quality. The visuals should complement the lighthearted and humorous tone of the copy.

Social Perception

A niche, fun-loving brand that deeply understands its audience, providing unique, high-quality, conversation-starting merchandise that celebrates the pharmacy profession and fosters camaraderie, while also being perceived as reliable and customer-centric.

Copy Examples

• •For those days when you need a little extra comfort. Our new 'Ibupurrrfin' sweatshirt is the purr-fect prescription for cozy. Tag a coworker who needs this! #PharmilyShop #PharmacyLife #PharmHumor
• •Surviving pharmacy school one pun at a time. Join the Pharmily and wear your passion with pride. Shop our collection of witty, comfy apparel made for future pharmacists like you. #FuturePharmacist #PharmStudent #StudyInStyle
• •Give the gift of laughter this season! Our holiday collection is here. Perfect for your work-family gift exchange. Shop now and bring a smile to your favorite pharmacy hero. #Pharmily #PharmacyGifts
• •Working in pharmacy is a calling. We get it. That's why we created Pharmily Shop—to celebrate the triumphs, the inside jokes, and the incredible community that is pharmacy. Every shirt we design is a nod to you. Thanks for being part of our family.
• •What's the funniest thing you've overheard in the pharmacy this week? Drop it below! (No HIPAA violations, of course!) #PharmilyChronicles #ThingsPharmacistsHear