Brand Tone

Friendly, Trendy, and Helpful

Brand Values

• •Variety and Convenience
• •Joy of Gifting
• •Discovery and Novelty
• •Accessibility
• •Customer Engagement

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., friendly, enthusiastic, helpful), key vocabulary, "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Use "You" and "Your" Frequently: Address the customer directly to create a more personal and engaging connection (e.g., "Your next favorite find," "Your skin will thank you").
• •Incorporate Emojis and Current Slang (Appropriately): Especially for social media, using relevant emojis and casual language (where it fits the brand) can make the tone more relatable and trendy. Ensure it aligns with the overall brand image and doesn't feel forced.
• •Focus on Benefits and Solutions: Instead of just listing product features, explain how the product benefits the customer or solves a problem (e.g., "make her smile," "secrets to amazing skin").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and in-store signage is cohesive. Regular audits of content can help identify and correct inconsistencies.

Social Perception

Pharmax is likely perceived as a modern retail store that is a good place to find gifts, trendy items, and a variety of everyday and specialty products. The focus on TikTok suggests they are aiming to connect with a younger, digitally-savvy audience, as well as those looking for current trends. They appear to be a local Peruvian brand with physical store locations, which can foster a sense of community and trust.

Copy Examples

• •Stuck for a gift? Or just fancy a treat? 😉 Pharmax has everything from the latest beauty trends to unique homeware and fun toys. Swing by our stores or explore online – your next favorite find is waiting! #PharmaxPeru #Gifts #Beauty #Toys #Lima
• •Hello, glow! ✨ The K-Beauty wave has arrived at Pharmax! Discover the secrets to amazing skin with new arrivals from The Saem & Muldream. Your skin will thank you! #PharmaxBeauty #KSkincare #TheSaem #Muldream #PeruBeauty
• •Mom deserves the world! 💖 Find the perfect way to say 'Te Amo' this Mother's Day at Pharmax. From personalized gift boxes to her favorite treats, we make it easy to make her smile. #DiaDeLaMadre #RegalosParaMama #PharmaxConAmor #Peru
• •Gotta catch 'em ALL... at Pharmax! 👾 Whether you're a lifelong fan or new to the adventure, discover the amazing world of Pokémon merch in our stores. Perfect for gifting (or keeping!). #PokemonPeru #PharmaxFun #JuguetesLima #Pokemon
• •Why rush? 🤔 Shop smart, not hard! Browse thousands of amazing products from the comfort of your home at pharmax.com.pe. Gifts, treats, essentials – delivered right to your door or ready for pickup! #PharmaxOnline #CompraFacil #DeliveryPeru #TiendaOnline