Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Professional expertise combined with an approachable and supportive attitude for individuals, and a more dynamic, engaging tone for broader audience outreach (especially on TikTok).
Brand Values
- •Expertise & Quality
- •Career Advancement & Opportunity
- •Support & Guidance
- •Flexibility & Accessibility
- •Professionalism & Integrity
- •Partnership
Best Practices
- •Develop a Brand Voice Chart: Clearly define the core tone (e.g., "Professional Expert," "Supportive Mentor") and then list acceptable variations for different platforms (e.g., "Engaging Peer" for TikTok). Include do's and don'ts for language, jargon, and style.
- •Audience-Centric Adaptation: While maintaining core values, always tailor the nuance of the tone to the specific audience and platform. A corporate client on LinkedIn requires a different approach than a prospective student on TikTok.
- •Consistent Core Messaging: Ensure that fundamental brand values (expertise, opportunity, support) are woven into all communication, regardless of the specific tonal variation used.
- •Use Storytelling that Reflects Values: Share success stories of students who completed the training and found great jobs, or how the HR service helped a company find the perfect candidate. This reinforces values through tangible examples.
- •Regular Content Audits & Training: Periodically review all content across platforms to ensure consistency with the defined brand voice and values. Provide training to anyone creating content to ensure they understand and can apply the brand's communication style.
Social Perception
Candidates/Students: Likely perceive pharmareferent.at as a key gateway into the pharmaceutical sales industry in Austria. They are seen as a provider of essential qualifications and career opportunities. The TikTok channel likely enhances approachability. Pharmaceutical Companies (Clients): View pharmareferent.at (Panapharma GmbH) as a specialized HR service provider that understands the industry's needs and can supply vetted, qualified personnel. General Public: Awareness is likely limited to those actively seeking a career in pharmaceutical sales or those within the industry. The TikTok presence might broaden this slightly, offering a glimpse into a lesser-known profession.
Copy Examples
- •Unlock Your Potential in the Pharmaceutical Industry. Our state-recognized Pharmareferent training program at pharmareferent.at offers you the comprehensive knowledge and accredited qualification to launch a dynamic and rewarding career. Start your journey to success today – flexible online learning available!
- •Source Top Pharmaceutical Talent with Panapharma. Pharmareferent.at, a service of Panapharma GmbH, connects you with certified and highly-skilled pharmaceutical representatives across Austria. Streamline your recruitment and ensure your team meets the highest industry standards. Partner with us for excellence.
- •*(Visual: Upbeat, quick cuts of someone studying, then looking confident in professional attire)* MedAT didn't go as planned? 🤯 Don't sweat it! A career as a Pharmareferent could be your awesome Plan B! 🚀 Great salary, company car, and you're your own boss! Our online course gets you certified. Swipe up to learn more! #Pharmareferent #KarriereChance #PharmaJobsAustria #PlanB
- •Considering a career as a Pharmareferent in Austria? It's more than just a job; it's a role with responsibility, autonomy, and excellent growth prospects. At pharmareferent.at, we provide the certified training you need. What questions do you have about this exciting career path? Ask us in the comments! #PharmaKarriere #Weiterbildung #PharmareferentÖsterreich
- •*(Visual: A high-quality image of a diverse group of professionals smiling, or a graphic highlighting key benefits like salary and company car)* Step into a future of success and independence. Becoming a certified Pharmareferent in Austria opens doors to a respected profession with significant earning potential and attractive benefits. Discover our flexible online training programs at pharmareferent.at and take control of your career. ✨ #Panapharma #Pharmareferent #CareerGoals #AustrianPharma #Success