Brand Tone

Informative & Reassuring, Promotional & Benefit-Oriented, Trendy & Engaging (Social Media), Professional & Trustworthy (Corporate Communication)

Brand Values

• •Quality & Excellence
• •Customer Satisfaction & Well-being
• •Innovation
• •Integrity & Ethical Practices
• •Accessibility & Affordability
• •Commitment & Accountability
• •Humanism & Socialism

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone variations (for different platforms/contexts), core messaging, and do's & don'ts. Share this with everyone creating content.
• •Prioritize Benefits, Backed by Trust: Always lead with the positive outcomes for the customer (glow, health, confidence) but subtly weave in reasons to trust the brand (experience, quality ingredients, ethical practices).
• •Adapt to the Platform, Not a Different Personality: While the expression might change (e.g., more emojis and trending audio on TikTok vs. more detailed information on the website blog), the core values and trustworthiness should remain consistent.
• •Engage Authentically: When interacting with customers (comments, DMs, reviews), maintain a helpful, respectful, and professional yet approachable tone. Address concerns transparently.
• •Regularly Audit Content: Periodically review all communication channels (website, social media, ads) to ensure consistency in tone and messaging and to check alignment with the defined brand voice and values.

Social Perception

Positive for Product Efficacy (largely), Mixed on Specific Product Results & Delivery, Seen as a Provider of Skincare Solutions, Recognized Local Brand, Concern/Interest in Halal Status

Copy Examples

• •Headline: Unlock Your Radiance: Discover the Science of Glowing Skin. Body: Tired of dull skin? At Pharma Health, we combine 25 years of dermatological expertise with innovative skincare solutions. Our Eventone C range is clinically formulated to brighten your complexion and restore your natural glow. Safe, effective, and made for you. #PharmaHealthSkin #ScienceOfGlow #HealthySkinJourney
• •Headline: Confidence in Every Drop. Body: Experience the Pharma Health difference. Our mission is to bring you high-quality, affordable skincare and wellness products you can trust. From hair care to essential supplements, your health is our priority. Explore our range and feel the confidence of authentic care. #PharmaHealthCares #WellnessPakistan #AuthenticBeauty
• •Headline: TikTok Made Me Buy It! (And My Skin Has Never Been Better!) Body: You've seen the transformations, now get the glow! ✨ Our Dermoteen Whitening Cream is going viral for a reason. Packed with skin-loving ingredients, it targets dark spots and evens tone for that radiant look. Use code GLOWUP10 for a special discount! #TikTokGlowUp #PharmaHealth #SkinGoalsPK
• •Headline: More Than Just Products: Your Partners in Health & Beauty. Body: For over two decades, Pharma Health has been committed to the well-being of our community. We believe in ethical practices, innovation, and providing solutions that truly make a difference to your skin and health. Learn more about our values and our promise to you on our website. #PharmaHealthValues #TrustedCare #BeautyFromWithin
• •Headline: Problem Skin? Meet Your Solution Squad! Body: Acne? Uneven tone? Dullness? Don't let skin concerns hold you back. Pharma Health offers a comprehensive range of dermatologically-backed products like Airol-N Face Wash and Arynoin Serum to tackle your specific needs. Get ready for clearer, healthier-looking skin. #ClearSkinConfidence #PharmaHealthSolutions #PakistaniSkincare