Brand Tone

Sophisticated & Chic, Modern & Edgy, Aspirational & Confident, Exclusive & Curated, Effortless Cool

Brand Values

• •Style & Aesthetics
• •Quality & Exclusivity
• •Confidence & Self-Expression
• •Individuality & Trend-Awareness
• •Cosmopolitanism

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone words (e.g., sophisticated, audacious, elegant, understated), a "we are/we are not" list, and preferred vocabulary. This ensures anyone writing copy understands the desired voice.
• •Focus on "Show, Don't Just Tell": Instead of saying "our clothes are high quality," describe the "Italian silk that drapes effortlessly" or the "meticulous Japanese tailoring." Use vivid, sensory language that evokes the brand's essence.
• •Maintain Consistency Across All Channels: The tone used on Instagram should align with the website copy, email marketing, and even customer service interactions. This builds a cohesive brand experience.
• •Understand Your Target Audience: Tailor the language and references to resonate with the sophisticated, fashion-conscious individual the brand appears to target. What are their aspirations? What kind of language do they respond to?
• •Review and Refine Regularly: Periodically review all public-facing copy to ensure it still accurately reflects the brand's tone and values, especially as the brand evolves. Solicit feedback to see if the intended tone is being perceived correctly.

Social Perception

Fashion-forward, High-End/Luxury (or aspiring towards it), Potentially Niche, Risk of Name Confusion

Copy Examples

• •Pharell Stone Paris: Curated streetwear for the modern individual. Define your city. Embody the style.
• •The Architect Blazer: Sharp lines meet effortless Parisian chic. Tailored for impact, designed for the discerning. More than a garment, it's a statement.
• •Concrete catwalk. Pharell Stone Paris navigates the intersection of urban edge and timeless elegance. #PharellStoneParis #StreetwearCouture #ModernMuse
• •Unlock Your Signature Style | The New Pharell Stone Paris Collection Has Arrived
• •At Pharell Stone Paris, we believe style is a language spoken without words. Born from a passion for sophisticated streetwear and the iconic spirit of Paris, our collections empower you to express your unique narrative with confidence and impeccable taste.