Brand Tone

Engaging, Trendy, Aspirational, Confident, Promotional, and Persuasive

Brand Values

• •Fashion and Style Obsession
• •Confidence and Self-Expression
• •Quality and Affordability
• •Customer Connection/Community
• •Accessibility and Ease

Best Practices

• •Develop a Tone of Voice Guide: Clearly define your brand's personality (e.g., playful, sophisticated, witty, caring), key message pillars, "do's and don'ts" for language, and examples of your tone in action.
• •Know Your Audience Deeply: Understand their language, humor, aspirations, and pain points.
• •Be Consistent Across All Channels: Whether it's a social media post, product description, email newsletter, or customer service interaction, the brand's voice should be recognizable and consistent.
• •Infuse Values into Your Language: Let your brand's core values naturally shine through in your communication.
• •Evolve Subtly: As your brand grows or market trends shift, be open to subtly evolving your tone while staying true to your core identity.

Social Perception

Fashion-Focused, Engaging and Current, Sales and Deals Oriented, Emerging Edgy/Empowered Persona

Copy Examples

• •"Chic," "stylish," "trendy," and "latest looks."
• •"Confidence-boosting outfits that turn heads"
• •"Unbox your main character energy"
• •"These Styles WILL Sell Out!"
• •"It's about standing out."