Brand Tone

Caring and Empathetic, Confident and Reassuring, Problem/Solution Oriented, Trustworthy and Authentic, Direct and Informative

Brand Values

• •Effectiveness and Results
• •Animal Welfare
• •Natural Ingredients
• •Customer Satisfaction
• •Trust and Integrity

Best Practices

• •Prioritize Customer Testimonials and Stories: Let the positive experiences of real users be a dominant voice. This reinforces trust, showcases results, and naturally conveys empathy and confidence.
• •Always Lead with the Problem, Then Offer the Solution: Clearly address the common, often frustrating, wound care issues horse owners face. Then, position PF Wonder Salve as the reliable, effective answer.
• •Maintain a Balance of Confidence and Care: Be confident in the product's efficacy (backed by guarantees and vet approval) but always frame it within the context of caring for the animal's well-being and the owner's peace of mind.
• •Emphasize Natural and Gentle Aspects: Consistently highlight that the powerful results are achieved with natural ingredients that are gentle on healthy tissue and non-caustic. This appeals to owners seeking safe solutions.
• •Be Direct and Informative, but Avoid Overly Clinical Language: Provide clear, easy-to-understand information about what the product does and how to use it. While it's a "serious" product, keep the language accessible and supportive rather than overly technical or cold.

Social Perception

Highly Effective/Miracle Product, Go-To Wound Care, Trustworthy and Reliable, Good Value Despite Price, Supportive

Copy Examples

• •Headline: "Witness the Healing: Real Stories, Real Results for Your Horse." Body: "Worried about that stubborn wound? PF Wonder Salve offers a gentle, natural path to recovery. See how we’ve helped horses overcome even the toughest injuries, from proud flesh to painful sarcoids. Your horse deserves comfort and complete healing. Trust PF Wonder Salve."
• •Headline: "Stop Proud Flesh in Its Tracks. Naturally." Body: "Tired of wound care products that don't deliver? PF Wonder Salve is veterinarian-approved and formulated with natural ingredients to effectively eliminate proud flesh and promote healthy skin regeneration without damaging tissue. Give your horse the relief they need."
• •Headline: "From 'Hopeless' to Healed: The PF Wonder Salve Promise." Body: "We understand the dedication you have to your horse's well-being. That's why we created PF Wonder Salve – a powerful yet gentle solution for cuts, sores, and even challenging sarcoids. We're so confident in our results, we offer a 100% money-back guarantee."
• •Headline: "Your Essential First Aid for Equine Wounds." Body: "Don't let a wound become a worry. PF Wonder Salve is the all-in-one treatment trusted by horse owners and professionals for fast, effective healing. Gentle on healthy tissue, tough on bacteria, and proven to get results. Keep PF Wonder Salve on hand – because they depend on you."
• •Headline: "More Than a Salve, It's Peace of Mind." Body: "Seeing your horse in discomfort is distressing. PF Wonder Salve provides soothing relief and promotes rapid healing for a variety of skin issues. Our natural, effective formula means less worry for you and a quicker return to health for your companion. Hear from countless happy horse owners who trust PF Wonder Salve."