Brand Tone

Educational, Informative, Positive, Encouraging, Slightly Playful/Enthusiastic, Empathetic

Brand Values

• •Understanding and Connection
• •Knowledge Sharing and Education
• •Quality and Naturalness
• •Community
• •Patience, Love, and Clarity
• •Mindset and Personal Growth
• •Faires & Feines für Dein Pferd (Fair & Fine things for Your Horse)

Best Practices

• •Use language that reflects empathy and respect for the animal.
• •Use words that inspire confidence and a gentle approach.
• •Share personal anecdotes (where appropriate and aligned with Petra's style) and express enthusiasm for the well-being of horses and the community.
• •Maintain a balance of educational content with positive and encouraging messaging.
• •Highlight the 'Fair & Fine' philosophy in product descriptions and brand communications.

Social Perception

Highly Trusted Resource, Advocate for Horses, Supportive Community, Positive Shopping Experience, Authentic and Passionate

Copy Examples

• •Because your horse deserves the best, naturally.
• •Join our community of heart-centered horse people and discover the joy of a truly harmonious connection.
• •Discover Fair & Fine Products, Expert Knowledge, and a Community with Heart.
• •Für Pferdemenschen mit Herz (For horse people with heart)
• •Weil dein Pferd dich dafür lieben wird (Because your horse will love you for it)