Brand Tone

Approachable & Friendly, Knowledgeable & Passionate, Authentic & Genuine, Refined & Quality-Conscious, Community-Oriented

Brand Values

• •Quality
• •Expertise & Passion
• •Customer Experience
• •Authenticity & Tradition
• •Community & Conviviality
• •Regional Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., friendly, knowledgeable, refined), including "do's and don'ts," preferred vocabulary, and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. For Weinkeller Hohenbrunn, this includes both seasoned wine connoisseurs and curious newcomers. The language should be accessible yet informative, making everyone feel welcome and valued.
• •Emphasize Storytelling: Wine is rich with stories – about the region, the winemaker, the vintage, the taste. Weave these narratives into your copy to connect with customers on an emotional level and reinforce authenticity.
• •Be Consistent Across All Channels: Whether it's a website update, a social media post, an email, or an in-store sign, the tone should feel familiar and coherent, reinforcing the brand identity.
• •Listen and Adapt: Pay attention to how customers respond to your communication. Monitor comments, reviews, and direct feedback. This can provide insights into whether your tone is resonating effectively and identify areas for refinement, while always staying true to core values.

Social Perception

A go-to place for quality wines, Staffed by knowledgeable and helpful experts, A welcoming and atmospheric venue, Offering fair value, Trustworthy and reliable, Passionate about what they do

Copy Examples

• •Liebe Weinfreunde! 🍇 Fresh from the Pfalz, a stunning new Riesling has just landed in our cellar! Imagine crisp apple notes, a hint of minerality, and that sunshine-in-a-glass feeling. Perfect for spring evenings. Come by and let us tell you the story behind this beautiful bottle. #Pfalzliebe #NeuerWein #WeinkellerHohenbrunn #Genussmomente
• •Escape with us to the vineyards of the Pfalz! 🍷✨ Our next wine tasting evening is all about discovering hidden gems and timeless classics. Expect delightful sips, tasty bites, and great company in our cozy Weinbar. Limited spots available – link in bio to reserve your journey of taste! #Weintasting #Hohenbrunn #PfalzWein #Auszeit #Weinliebe
• •At Weinkeller Hohenbrunn, wine is more than just a drink – it's a passion we live and breathe. We personally select each bottle, fostering close relationships with our Pfalz winemakers to bring you authentic taste and exceptional quality. Discover your next favorite wine in a place where expertise meets a warm, family atmosphere.
• •Your Exclusive Pfalz Discovery: Handpicked Wines + A Treat From Us! Hello [Customer Name], ready to explore the heart of German winemaking? This week, we're shining a spotlight on our favorite Pfalz treasures. As a thank you for being part of our wine community, enjoy [discount/offer] on our curated Pfalz selection. Prost!
• •Wine Name - Weingut Müller Spätburgunder Experience the soulful elegance of the Pfalz with this exquisite Spätburgunder from Weingut Müller. Lovingly crafted, it whispers tales of sun-drenched slopes and meticulous care. Expect notes of ripe cherry, a touch of spice, and a velvety finish that lingers. A true expression of terroir, perfect for cozy evenings or to elevate your favorite meal. We adore it, and we think you will too!