Brand Tone

Artistic, Engaging, Community-Focused, Accessible, Passionate

Brand Values

• •Craftsmanship
• •Creativity & Artistry
• •Education & Sharing
• •Community Engagement
• •Accessibility
• •Entrepreneurial Spirit

Best Practices

• •Emphasize "Handcrafted" and "Unique": Consistently use language that highlights the artistic, handmade nature of the products and the individuality of each piece.
• •Show, Don't Just Tell, the Passion: Share stories about the artists, the process, and the journey of a piece from raw material to finished art. Use vivid descriptions of the glassblowing process.
• •Maintain an Encouraging and Inclusive Tone: When promoting classes and workshops, ensure the language is welcoming to beginners and emphasizes the fun and creative exploration aspect, not just technical skill.
• •Highlight Community Connection: Regularly mention involvement in local events, collaborations with local organizations (like Arts Councils), and the joy of sharing the art form with the community.
• •Visual Storytelling Consistency: Ensure that the copy is always complemented by high-quality images and videos (especially on Instagram and TikTok) that showcase the beauty of the glass and the engaging nature of the workshops. This visual element reinforces the artistic and creative brand values.

Social Perception

Respected Local Artisans, Providers of Unique Experiences, Educators in the Arts, Quality-Oriented, Innovative & Mobile

Copy Examples

• •Headline: Unleash Your Inner Artist: Discover the Magic of Glassblowing with Pezz Glassworks. Body: Ever wanted to shape molten glass into something beautiful? Join our hands-on workshops in [Lambertville/Princeton] and create your own unique masterpiece. No experience needed, just a spark of curiosity! Sign up on pezzglassworks.com.
• •Headline: Art That Glows: Handcrafted Glass by Pezz Glassworks. Body: From delicate ornaments to stunning centerpieces, each Pezz Glassworks creation is a testament to passion and craftsmanship. Explore our latest collection online or visit us at the Golden Nugget Flea Market.
• •Headline: The Art of Fire and Air, Shared with You. Body: At Pezz Glassworks, we believe art is for everyone. That's why we bring our mobile glassblowing studio to events and offer classes for all ages. Let's create something amazing together!
• •Headline: More Than Just a Class, It's an Experience. Body: Gather your friends for a BYOB wineglass-making workshop or bring the family for a fun day of creativity! Pezz Glassworks offers unforgettable glassblowing adventures. Book your spot today!
• •Headline: From Our Studio to Your Home: Unique Glass Art, Made with Passion in NJ. Body: Founded in 2020, Pezz Glassworks is dedicated to the timeless art of glassblowing. Support local artisans and find a piece that speaks to you. Shop now at pezzglassworks.com.