Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Community-Oriented and Inclusive, Playful and Energetic, Personalized and Customer-Focused

Brand Values

• •Affordability
• •Customer Satisfaction
• •Inclusivity
• •Family and Community
• •Empowerment

Best Practices

• •Always Be Welcoming and Inclusive: Use language that resonates with women of all ages and sizes. Avoid jargon or exclusionary terms.
• •Emphasize Friendliness and Approachability: Write as if you're talking to a friend. Use contractions, positive language, and a conversational style. Emojis can be used appropriately, especially on social media, to enhance this.
• •Highlight Value and Affordability: Remind customers that they can achieve trendy looks without overspending, aligning with a core brand value.
• •Keep it Positive and Upbeat: Focus on the joy of fashion and the confidence it can bring. Maintain an energetic and enthusiastic voice, particularly in promotional materials and on platforms like TikTok.
• •Showcase Community and Connection: Encourage interaction, feature customer content when appropriate (with permission), and make customers feel like part of the "Peyton & Peppy family."

Social Perception

Positive: Customers frequently describe the boutique as having "super friendly" staff and a great selection of "cute clothes." Many express their love for the store and the enjoyable shopping experience, both in-person and via the app. Appreciated for Convenience: The mobile app is well-received by customers who find it a convenient way to shop. Seen as a Go-To for Stylish Fashion: The boutique is recognized for its thoughtfully curated selection of clothing and accessories. Community Contributor: Mentions in local news suggest a positive local impact.

Copy Examples

• •Headline: "Your Style, Your Story. Unforgettable Looks for Every Woman! ✨" Body: "At Peyton & Peppy, we believe fashion is for everyone! Discover an amazing collection of trendy and affordable pieces that celebrate YOU. New arrivals weekly – find your next favorite outfit today!"
• •Headline: "Feel Confident, Look Amazing! Peyton & Peppy Has You Covered. 😊" Body: "From casual chic to show-stopping styles, we're here to help you shine. Our friendly team is always ready with personalized tips to find the perfect fit for your unique style and budget. Shop happy!"
• •Headline: "Join the P&P Fam! 💖 Where Fashion Meets Friendly." Body: "More than just a boutique, we're a community! Follow us on [Social Media Handle] for daily style inspo, sneak peeks, and a whole lot of fun. We love seeing how you rock your P&P finds – tag us!"
• •Headline: "New Arrivals Just Dropped! 🔥 Get Ready to Turn Heads." Body: "Warning: may cause extreme confidence! Our latest collection is packed with must-have trends and timeless classics. Affordable, stylish, and waiting for you. Don't miss out – shop now online or visit our friendly team in-store!"
• •Headline: "All Ages, All Sizes, All Styles – Welcome to Peyton & Peppy! 🎉" Body: "We're passionate about making every woman feel beautiful and confident. Explore our diverse range of clothing and accessories, carefully picked to bring you joy and style without breaking the bank. What will you discover today?"