Brand Tone

Joyful, Passionate, and Personable

Brand Values

• •Spreading Joy
• •Connection to Nature
• •Craftsmanship and Quality
• •Personalization and Collaboration
• •Authenticity

Best Practices

• •Lead with "Joy" and "Color": Always circle back to the core values. Use descriptive, positive, and emotive words like "vibrant," "happy," "bright," "joyful," and "sunshine" to describe the art and its effect.
• •Tell the Story Behind the Art: Whether it's the inspiration from a specific location or a feeling you wanted to capture, sharing the "why" behind each piece makes the art more personal and relatable. This reinforces the brand's authenticity.
• •Highlight the "Handmade" and "Textured" Quality: Emphasize the unique palette knife technique. Use phrases like "rich texture," "thick impasto," "sculpted with a palette knife," and "crafted by hand" to convey quality, skill, and the uniqueness of the physical object.
• •Maintain a Personable, First-Person Voice: Write as Peyton. Use "I," "my," and "me" to maintain the direct connection between the artist and the audience. Share personal anecdotes and directly ask questions to encourage engagement and make the brand feel accessible.
• •Focus on the "Why" for the Customer: Frame the art not just as a product, but as a solution to creating a more beautiful, personal, and happy home. Use copy that helps the customer envision the art in their space (e.g., "the perfect focal point for your living room," "a daily dose of color for your office").

Social Perception

Overwhelmingly positive. Clients and followers consistently praise the beauty, color, texture, professionalism, and collaborative spirit of her work. The public views her as a talented and accessible artist, admiring her technique and the positive emotions her art evokes. Galleries solidify her professional reputation as a key artist known for her keen sense of color and palette knife technique.

Copy Examples

• •Bringing a little bit of sunshine indoors! ☀️ I just put the finishing touches on this new piece, 'Summer Sunflowers.' I was so inspired by the bright, happy fields I saw last month, and I couldn't wait to capture that joy with my palette knife. My hope is that these thick, vibrant petals bring as much happiness to your home as they brought to my studio. See the texture up close in my Stories! #PeytonPaintings #TexturedArt #HappyArt
• •Let's Create Your Dream Painting. Have a vision for a piece that's uniquely yours? From a cherished landscape to the perfect color palette for your space, I love working with you to bring your idea to life. Together, we'll make a piece you'll fall in love with. Let's start the conversation!
• •Hi friends, I'm so excited to share my latest collection, 'Lessons in Landscapes'! Each piece is a little memory from my travels around the South, painted with all the color and passion I could muster. I hope they remind you of a favorite place or simply bring a sense of peace and joy to your day.
• •Your walls are waiting for a splash of color! Peyton Paintings creates joyful, textured original art designed to make your house feel more like a home. Each piece is crafted with passion and a palette knife. Discover original paintings and prints that bring happiness to any room. Shop the collection.
• •The most satisfying part of my day. ✨ Watch this blank canvas come to life with layers of happy color! What does this piece make you feel? #PaletteKnife #ArtProcess #ColorfulArt #ArtistLife #PeytonPaintings