Brand Tone

authentic, handcrafted, and personal

Brand Values

• •Craftsmanship
• •Personalization/Customization
• •Heritage/Storytelling
• •Community/Local Support
• •Customer Satisfaction

Best Practices

• •Emphasize "Handcrafted" and "Custom": Consistently use terms that highlight the artisanal nature and personalization options of your products in all descriptions, posts, and communications.
• •Share the Process: Continue to use behind-the-scenes content (like TikTok videos and Instagram stories) showing the leatherworking process. This reinforces authenticity and the value of the craftsmanship.
• •Tell the Story: Weave the narrative of the Cherokee Rose legend and the East Texas heritage into your "About Us" sections, social media posts, and product descriptions where appropriate.
• •Engage Personally: Respond to comments and messages with a friendly, approachable, and helpful tone. When featuring customer orders (with permission), highlight the collaborative aspect of creating their unique piece.
• •Showcase Community Involvement: Continue to share your participation in local markets and collaborations with other local artisans to reinforce your commitment to the community.

Social Perception

high-quality, beautiful, and unique handcrafted leather goods

Copy Examples

• •Own a piece of East Texas artistry. Our hand-tooled leather goods are crafted with passion, one stitch at a time. Customize yours today.
• •More than just leather – it's a story. Inspired by the resilient Cherokee Rose, our custom pieces are made to be treasured for generations. What story will yours tell?
• •From wedding day dreams to everyday Western flair, Cherokee Rose Custom Leather brings your vision to life. Let's create something unique, together.
• •Supporting local means supporting dreams. Each handcrafted leather item you purchase helps us, and other East Texas artisans, thrive. Shop small, love big.
• •See the hands behind the craft. Follow our journey on TikTok and Instagram [@cherokeerosecustomleather] for a peek into how your custom leather treasures are made!