Brand Tone

Empowering and educational, confident, reassuring, knowledgeable, approachable, and encouraging.

Brand Values

• •Personalization
• •Efficacy and Quality
• •Ethical Practices
• •Innovation
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: Frame your messaging around empowering the customer to take control of their skincare journey. Use words like "your," "unleash," "discover," and "transform."
• •Educate, Don't Just Sell: Explain the "why" behind your products. Briefly touch on key ingredients and their benefits to build trust and position the brand as an expert.
• •Highlight Personalization: Consistently mention the AI-powered quiz and the benefit of a tailored routine. This is a key differentiator for the brand.
• •Maintain a Confident and Reassuring Tone: Use clear, direct, and positive language. Avoid overly complex jargon but don't shy away from scientific terms when explained simply.
• •Incorporate Social Proof: Weave in customer testimonials and reviews to validate brand claims and build a sense of community. Phrases like "Join thousands who trust us" can be very effective.

Social Perception

Modern, innovative, and trustworthy brand, especially within the Qatar market. Perceived as a premium, yet affordable, luxury brand that combines science with skincare. The focus on cruelty-free and vegan formulations contributes to a positive and ethical brand image. Customer testimonials highlight satisfaction with product performance, reinforcing claims of quality and effectiveness.

Copy Examples

• •Tired of the skincare guessing game? Your unique skin deserves a unique solution. Take our AI-powered beauty quiz and receive a personalized routine crafted just for you. Stop the trial and error. Start seeing real results. ✨ #PexoraBeauty #AISkincare #PersonalizedBeauty
• •Don't let the climate dictate your skin's health. Our Intense Hyaluronic Moisturizer is formulated for deep, lasting hydration that stands up to heat and AC. Feel the plump, dewy difference. Your skin will thank you. 💧 #Pexora #HydrationHero #SkincareQatar
• •Turn back the clock on your skin. Our powerful Collagen & Retinol Serum is your secret weapon against fine lines and loss of elasticity. Formulated with potent, high-quality ingredients, it works to rejuvenate and smooth your complexion for a timeless glow. Unleash your skin's potential. #AntiAging #RetinolSerum #PexoraGlow
• •(Scene: A person looking frustrated in front of a cabinet full of skincare products) Still searching for the one? (Scene: The person takes the Pexora AI quiz on their phone) Let our AI do the work. (Scene: The person happily using their personalized Pexora products, their skin glowing) Your perfect routine is just a click away. ✨ #Pexora #SkincareRevolution #BeautyTech
• •Welcome to the Pexora family! We believe that beauty is personal. That’s why we’re dedicated to creating high-quality, ethical, and effective skincare that’s tailored to you. Get ready to experience the confidence that comes with a truly personalized beauty journey. Your skin's future is looking bright.