Brand Tone

Professional and Expert, Caring and Supportive, Modern and Stylish, Approachable and Customer-Focused

Brand Values

• •Customer Value Creation
• •Integrity, Trust, and Respect
• •Responsibility and Accountability
• •Ergonomics and Well-being
• •Innovation
• •Quality and Service
• •Professional
• •Enthusiasm & Fun
• •Extra Miles
• •Improvement
• •Open Communication

Best Practices

• •Always Emphasize Health and Well-being: Consistently link product features to benefits like reduced back pain, improved posture, increased comfort, and enhanced productivity. Use hashtags like #BebasBackPain and #PartnerProduktif (Productive Partner).
• •Maintain a Professional yet Approachable Voice: While showcasing expertise in ergonomics, ensure the language is easy to understand and welcoming. Address customer needs and pain points directly and empathetically.
• •Highlight Quality and Innovation: Regularly mention the thoughtful design, premium materials, and innovative features of PEXIO products, reinforcing the brand's commitment to excellence.
• •Showcase Social Proof and Customer Success: Incorporate customer testimonials, positive reviews, and user-generated content where possible to build trust and demonstrate the real-world benefits of PEXIO products.
• •Be Visually Consistent: Ensure that all visual content (images, videos) aligns with the modern, stylish, and professional image of the brand, complementing the textual messaging. Maintain a clean and inspiring aesthetic across all platforms.

Social Perception

Positive Customer Reviews, Trusted Brand, Expert in Ergonomics, Modern and Innovative, Good Service, Collaborative

Copy Examples

• •Headline: Upgrade Your WFH Setup: Experience All-Day Comfort with PEXIO Ergonomic Chairs. Body: Tired of back pain and discomfort while working from home? PEXIO's ergonomic chairs are expertly designed to support your posture, boost productivity, and keep you comfortable, even during the longest workdays. Discover the difference true ergonomics can make. #PEXIO #ErgonomicChair #HomeOffice #BebasBackPain
• •Headline: Invest in Your Well-being. Invest in PEXIO. Body: Your health and productivity are invaluable. PEXIO ergonomic furniture is more than just a chair or desk; it's a commitment to a healthier, more comfortable, and more focused work life. Our innovative designs promote proper posture and reduce strain, so you can perform at your best. Build your better working place today.
• •Headline: PEXIO: Where Style Meets Ergonomic Science. Body: Create a workspace that's as stylish as it is supportive. PEXIO combines modern aesthetics with the science of ergonomics to deliver furniture that looks great and feels even better. Elevate your office environment and your well-being.
• •Headline: Say Goodbye to Back Pain, Hello to Productive Days! Body: Join thousands of happy PEXIO customers who have transformed their work experience. Our #BebasBackPain collection is engineered for ultimate support and comfort. Feel the PEXIO difference and unlock your full potential.
• •Headline: Designing Your Dream Workspace? PEXIO Can Help. Body: From individual ergonomic chairs to complete office interior design services, PEXIO provides solutions that cater to your unique needs. Let our experts help you create a productive, comfortable, and inspiring environment. Contact us for a consultation!