Brand Tone

Friendly, Approachable, and Community-Oriented. Welcoming, simple, and positive, like advice from a trusted friend with a good eye for style. Uses words like 'beautiful,' 'bright,' 'colourful,' and 'comfortable' frequently.

Brand Values

• •Community Focus
• •Quality and Comfort
• •Timeless & Accessible Style
• •Personalised Customer Service
• •Authenticity

Best Practices

• •Always Emphasize "Comfort" and "Colour": Consistently use words like "comfortable," "flowing," "colourful," "bright," and "vibrant" to reinforce the brand's core product promise.
• •Maintain a Friendly, Personal Voice: Write as if speaking to a friend, using "we" and "you." Encourage engagement by asking questions and responding warmly to comments.
• •Celebrate Your Local Roots: Regularly mention Chinchilla and the Western Downs community, highlighting supported local makers to build a unique brand story.
• •Focus on the Feeling, Not Just the Feature: Connect product features to the customer's experience and lifestyle, describing how a product makes them feel rather than just its specifications.
• •Keep it Positive and Simple: Maintain a straightforward, positive approach to fashion, avoiding technical or edgy language. Ensure copy is welcoming, inspiring, and easy to understand.

Social Perception

Overwhelmingly positive. Viewed as a reliable and charming local boutique providing high-quality products and outstanding, friendly service. Customers feel a personal connection. Perceived as a trusted source for stylish, comfortable clothing, with local roots being a significant part of its identity.

Copy Examples

• •Welcome the weekend in this stunning new arrival! ☀️ With its flowing fit and beautiful floral print, this dress is all about effortless style and comfort. Perfect for a Sunday brunch or a stroll through the local market. Come find your new favourite piece in-store or tap to shop online! #PetuniasFashion #ChinchillaStyle #WeekendWear #ComfortIsKey
• •Tired of clothes that don't feel like *you*? At Petunia's Fashion, we handpick beautiful, classic, and comfortable pieces that you'll love to wear every day. From breathable linens to vibrant prints, it's time to freshen up your wardrobe with styles that last. Discover our collection online—thoughtfully curated in Chinchilla for you. [Shop Now]
• •Your Everyday Style, Elevated. Discover our collection of colourful, comfortable, and timeless fashion, curated with love from the heart of the Western Downs. [Explore New Arrivals]
• •A Little Sunshine For Your Wardrobe Is Here! Hi [Customer Name], we believe fashion should make you feel great! That's why we're so excited to share our latest collection of bright and beautiful tops and skirts. Designed for comfort and classic style, these pieces are perfect for adding a little joy to your day. Plus, check out the gorgeous new handmade earrings from our favourite local maker!
• •Which beautiful top is calling your name for this week? [Image 1: The Floral] or [Image 2: The Classic Stripe]. Let us know! We love seeing what you love. ❤️