Brand Tone

Knowledgeable & Authoritative, Friendly & Approachable, Passionate & Caring, Trustworthy & Reliable

Brand Values

• •Health & Nutrition
• •Customer Service Excellence
• •Expertise & Education
• •Community Focus
• •Quality & Trust

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits around the health, happiness, and natural needs of pets. Use words like "nourish," "thrive," "healthy," and "natural."
• •Be an Expert, But Approachable: Share knowledge confidently (e.g., "As raw feeding specialists, we know..."), but always maintain a friendly, helpful, and non-intimidating tone. Avoid overly technical jargon without explanation.
• •Foster Community: Use inclusive language ("your furry family," "fellow pet lovers"). Encourage interaction on social media. Highlight local connections to Norfolk where appropriate.
• •Show, Don't Just Tell, You Care: Incorporate customer testimonials and stories. Use warm, positive language when talking about pets ("furbabies," "best friend"). Let the passion for animals shine through.
• •Maintain Trust Through Transparency: Be clear about ingredient sourcing (e.g., "responsibly sourced," "100% natural"). If discussing benefits, ensure they are accurate and supported by the product's nature. Highlight expertise and advice services to reinforce reliability.

Social Perception

Pettitt and Boo is highly regarded by its customers as a go-to source for high-quality, natural pet food and treats, especially raw feeding options. They are perceived as knowledgeable, helpful, and genuinely caring about pet health. The brand is seen as trustworthy, providing excellent customer service and reliable products. Their physical stores are described as welcoming, and staff are considered friendly and expert. The "pick & mix" treat selection is a popular and positively perceived feature.

Copy Examples

• •Headline: "Nourish Them Naturally. Discover Norfolk's Widest Range of Raw & Natural Pet Foods at Pettitt and Boo." Body: "Give your best friend the vibrant health they deserve. At Pettitt and Boo, we're passionate raw feeding specialists, offering expert advice and a huge selection of 100% natural treats and meals. Visit our friendly stores or shop online today!"
• •Social Media Post (Image: A happy dog with a natural chew): "That 'new treat' feeling! 😉 Spoil your furry family member with our 100% natural chews – responsibly sourced and packed with goodness. What's your pet's favourite Pettitt and Boo treat? Share below! #PettittAndBoo #NaturalDogTreats #HappyPetsNorfolk"
• •Product Description Snippet (for a raw food product): "Fuel your champion with the best. Our [Product Name] raw food is a carefully balanced, complete meal crafted from high-quality, human-grade ingredients. Perfect for sensitive tummies and promoting optimal energy. Trust Pettitt and Boo, your raw feeding experts."
• •Email Subject: "Expert Advice for a Healthier, Happier Pet Starts Here! 🐾" Email Body Snippet: "Confused about raw feeding? Concerned about your pet's diet? The friendly experts at Pettitt and Boo are here to help! Book a free pet food advice session or explore our 'Introduction to Raw' guide online. We believe every pet deserves to thrive."
• •Website Banner: "Real Food, Real Health, Real Happy Pets. Pettitt and Boo: Your Trusted Norfolk Pet Nutrition Partner. [Shop Now Button]"