Brand Tone

Sophisticated, Chic, and Approachable

Brand Values

• •Quality: Emphasis on "fine" apparel and curated designer collections. The TikTok content also highlights quality materials like "mummy silk."
• •Curated Selection: The boutique handpicks items from various designers, suggesting a focus on offering a distinct and fashionable collection.
• •Customer Experience & Expertise: The bra fitting advice and personalized interactions on TikTok suggest a value placed on helping customers find the right fit and feel confident.
• •Fashion Forwardness: Stocking contemporary styles and new arrivals indicates a desire to keep customers up-to-date with current trends.
• •Feminine Confidence: The selection of lingerie, swimwear, and apparel aims to make women feel good and confident in what they wear. This is a common thread in businesses with similar names as well.

Best Practices

• •Develop a Tone of Voice Guide: Document the brand's personality (e.g., "Sophisticated Friend," "Chic Confidante," "Approachable Expert"). Include a list of "do" and "don't" words/phrases. For example, *Do: elegant, curated, discover, empower. Don't: cheap, basic, just, stuff.*
• •Know Your Audience Persona: Understand who you're talking to. A clear picture of the target customer (e.g., "fashion-conscious woman, 30-55, values quality and style, appreciates personalized service") helps tailor the language to resonate with them.
• •Consistency Across Platforms: While the style might vary slightly (e.g., more conversational on TikTok vs. more polished on the website), the core brand voice (sophisticated, chic, approachable) should remain consistent. Ensure key messaging and values are reflected everywhere.
• •Focus on "How it Makes You Feel": Instead of just listing product features, emphasize the benefits and the feeling the clothes or lingerie provide (e.g., "Feel confident and radiant," "Indulge in luxurious comfort," "Effortlessly chic").
• •Train Your Team & Review Regularly: Anyone creating content (social media managers, customer service, in-store stylists who might post) should understand and be able to replicate the brand tone. Regularly review content across all channels to ensure consistency and make adjustments as needed.

Social Perception

Positive but Limited Visibility: Based on social media interactions, customers who engage with the brand seem pleased with the products and service.

Copy Examples

• •Instagram Post (New Dress Arrival): Step into effortless elegance. ✨ Our new [Brand Name] silk midi dress has arrived, ready to take you from sun-drenched afternoons to chic evening soirées. Discover the perfect blend of comfort and style. Shop the link in bio. #PetticoatLaneStyle #NewCollection #LuxuryFashion #SilkDress #[DesignerName]
• •Facebook Ad (Lingerie Focus): Feel beautiful from the inside out. At Petticoat Lane, we believe in the power of perfectly fitting, exquisite lingerie. Explore our curated collection of [Brand 1], [Brand 2], and [Brand 3] and discover pieces that celebrate you. Visit us in Greenwich or shop online. #FineLingerie #PetticoatLaneBoutique #TreatYourself #LuxuryLingerie #GreenwichCT
• •Email Newsletter Snippet (Seasonal Collection): Refresh your wardrobe with Petticoat Lane's handpicked essentials for the season. From breezy linens to vibrant swimwear, we've curated looks you'll love to live in. Explore the new collection and find your signature style. [Link to New Arrivals]
• •TikTok Video Intro (Jason, Lingerie Guru): Want to know the secret to the perfect bra fit? Jason here from Petticoat Lane in Greenwich! [Tips follow]... Stop by or check our site for pieces that don't just fit, they feel fabulous! Use code TIKTOK15 for a special treat! 😉 #BraFitExpert #LingerieTips #PetticoatLane #ShopSmall #[BrandName]
• •Website Homepage Banner: Petticoat Lane: Your Destination for Curated Women's Fashion & Fine Lingerie. Discover Designers You Love, Styles That Inspire.