Brand Tone

aspirational yet accessible, rooted in authentic Italian craftsmanship. It’s: Passionate, Quality-conscious, Elegant & Stylish, Warm & Inviting, Helpful & Engaging, Direct & Promotional (in sales contexts)

Brand Values

• •Italian Heritage & Craftsmanship
• •Quality & Durability
• •Family & Tradition
• •Beauty & Elegance
• •Customer Connection & Service
• •Innovation within Tradition

Best Practices

• •Always Emphasize "Made in Italy" and Artisanal Quality: This is a core differentiator. Weave it naturally into product descriptions, social media posts, and all communications. Ensure this claim is accurate across all product lines.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics (soft velvet, crisp cotton), the richness of the colors, and the atmosphere the products create (cozy, elegant, vibrant). Appeal to the desire for a beautiful and comfortable home.
• •Balance Elegance with Warmth: While the products are high-quality and stylish, the tone should also feel welcoming and accessible. Avoid overly formal or exclusive language. The "family tradition" aspect can be leveraged here.
• •Incorporate Elements of Italian Lifestyle (Subtly): Use Italian words where appropriate (e.g., "amore," "casa," "biancheria") if the context fits and the audience understands, or evoke the feeling of Italian hospitality, design, and appreciation for beauty.
• •Maintain Authenticity and Transparency: Whether showcasing the crafting process or interacting with customers, be genuine. If addressing customer service, be helpful and solution-oriented, reinforcing the value placed on customer satisfaction. Ensure consistency in brand messaging across all platforms, from the website to social media and third-party retail sites.

Social Perception

Positive Association with "Made in Italy", Appreciation for Quality & Aesthetics, Engaged Community on TikTok, Seen as a Provider of Stylish Home Solutions, Generally Trustworthy

Copy Examples

• •Instagram Post (Image: Beautifully draped velvet sofa cover in a sunlit room): "Drape your home in Italian elegance. Our velvet sofa covers, born from generations of craftsmanship, invite you to experience everyday luxury. Feel the tradition, live the style. ✨ #PettiArtigianiItaliani #MadeInItaly #HomeDecor #ItalianVelvet #LivingRoomLuxury"
• •Facebook Ad (Carousel of different product categories - bed, bath, kitchen): "From our family workshop in Italy to your home, since 1968. Discover Petti Artigiani Italiani: authentic quality, timeless style, and the warmth of Italian craftsmanship in every thread. Shop our collection now and bring home a piece of Italy! [Shop Link]"
• •Website Homepage Banner: "Petti Artigiani Italiani: Where Italian Tradition Weaves into Your Home. Explore artisanal textiles, 100% Made in Italy, designed to bring beauty and comfort to every room."
• •TikTok Video Caption (Video showing the making of a product): "Handmade with amore, right here in Italy! ❤️ Watch the journey of our [Product Name] from artisan hands to your beautiful home. What Italian piece are you dreaming of? Let us know below! 👇 #ItalianArtisan #Craftsmanship #BehindTheScenes #PettiHome #MadeInItalyWithLove"
• •Email Newsletter Subject Line: "Infuse Your Home with Italian Soul ✨ New Arrivals from Petti Artigiani Italiani!" (Email Body Snippet): "Dear [Customer Name], Since 1968, Petti Artigiani Italiani has been dedicated to the art of beautiful home living. We believe that every home deserves the touch of Italian craftsmanship – the quality you can feel, the style that endures. Discover our latest collection, lovingly made in Italy..."