Brand Tone

Friendly, Approachable, Helpful, Informative, Enthusiastic, Playful, Modern, Tech-Savvy, Trustworthy, Value-Oriented

Brand Values

• •Pet Well-being
• •Customer-Centricity
• •Value for Money
• •Quality
• •Convenience
• •Innovation

Best Practices

• •Create a Brand Voice Guide: Document Petso's personality (e.g., Friendly, Caring, Innovative, Reliable) with specific 'Do's and Don'ts' for language, common phrases, and emoji use. This ensures everyone writing for the brand is aligned.
• •Speak as a Pet Lover: Consistently use language that reflects a genuine understanding and love for pets. Incorporate terms like 'furry friend,' 'paw-some,' 'purr-fect,' and share in the joy and challenges of pet ownership.
• •Adapt Tone to the Channel, Not the Voice: While the core voice (personality) remains consistent, the tone (emotional inflection) can adapt. TikTok posts can be more overtly playful and use trending audio/hashtags, whereas customer service replies should be empathetic and reassuring while still maintaining the friendly core voice.
• •Balance Benefits with Emotion: Highlight not just the features of a product, but how it benefits the pet and enhances the life of the pet owner. Connect emotionally by focusing on the bond between humans and animals.
• •Regularly Review and Refine: Conduct periodic audits of all communications (website, social, ads, emails) to check for tonal consistency. Use these reviews as training opportunities to reinforce the Petso voice.

Social Perception

Positive Overall, Reliable Retailer, Good Customer Service, Engaging and Modern, Areas for Improvement

Copy Examples

• •Keep your furry family happy and fed, even when you're not home! 🕒✨ Petso's Smart Feeder lets you schedule meals, control portions, and even check in via app. Simplify pet care, amplify love. Discover smart solutions at Petso!
• •Only the best for your purrfect companion! 👑 Our premium cat cuisine is packed with wholesome, natural ingredients for a vibrant, healthy life. Because they're not just pets, they're family. Tap to treat your top cat! #Petso #PremiumPets #HealthyCats
• •Woof & Meow – Big Savings Alert! 🐾🎉 Stock up on all your pet essentials this weekend at Petso! From tasty treats to fun toys, give your best friend the best, for less. Shop the sale now before it scampers away!
• •Tired of toys that don't last? 🐶💥 Unleash the playtime with Petso's ultra-durable dog toys! Built for serious chewers and endless fun. Happy pup, happy you! 😉 Link in bio! #PetsoToughToys #DogLife #PlaytimePros
• •Hey Petso family! 👋 This month, we're sharing our top tips for keeping your pets cool and comfy in the summer heat. Plus, check out our new arrivals that are perfect for sunny day adventures! Your friends at Petso.