Brand Tone

Playful, Caring, and Enthusiastic

Brand Values

• •Joy of Pet Ownership
• •Quality and Pet-Safety
• •Convenience for Pet Owners
• •Community and Connection
• •Surprise and Delight

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., playful, caring, enthusiastic), "words we use," "words we avoid," and examples of good vs. bad copy. Share this with anyone creating content.
• •Know Your Audience (and Their Pets!): Write as if you're talking to a fellow pet lover. Use language that resonates with the joy, challenges, and humor of having pets.
• •Focus on Benefits and Emotions: Instead of just listing product features, highlight how the products will make pets happy and owners feel good (e.g., "Watch your kitty pounce with delight," "Treat your loyal companion").
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on Facebook, Instagram, emails, and even customer service interactions.
• •Inject Personality: Don't be afraid to use pet-related puns (sparingly and appropriately), emojis (like 🐾, 🐶, 🐱), and enthusiastic language that reflects genuine passion for pets. Regularly review content to ensure it aligns with the established tone.

Social Perception

The brand is likely perceived as a cheerful and dedicated provider of pet treats and toys. Customers probably see them as a source of fun gift ideas for their pets or for fellow pet owners.

Copy Examples

• •Headline for a new toy collection: "Unleash the Fun! 🐾 Our New Toy Collection is Here to Make Tails Wag and Whiskers Twitch with Joy!"
• •Social media post for a seasonal box: "Spooky Surprises or Festive Fun? 🎃🎄 Our limited-edition holiday boxes are packed with love and goodies your furry friend will adore. What will your pet discover?"
• •Email subject line for a promotion: "A Special Treat Just For Your Best Friend! 🐶🐱 Save 20% on Paw-some Surprises This Week Only!"
• •Product description snippet for a treat box: "Made with love and only the best ingredients, because your furry family deserves a delicious surprise that’s both yummy and wholesome. Get ready for happy purrs and excited barks!"
• •About Us page excerpt: "At Pets Love Surprises, we believe every wagging tail and happy purr makes the world a brighter place. That's why we pour our hearts into curating delightful boxes filled with quality toys and tasty treats, delivering joy straight to your doorstep. Because they're not just pets, they're family."