Brand Tone

friendly, approachable, caring, and expert/knowledgeable

Brand Values

• •Compassion for Animals
• •Expertise and Knowledge
• •Customer Support & Partnership
• •Quality and Trust
• •Community Focus
• •Accessibility

Best Practices

• •Always Prioritize "Friend" in "Pets & Friends": Emphasize warmth, helpfulness, and a supportive tone in all communications. Address customers as fellow pet lovers and part of a community.
• •Show, Don't Just Tell, Your Expertise: Instead of simply stating you're experts, provide valuable tips, advice, and clear explanations in your content (product descriptions, blogs, social posts). Use language that is knowledgeable but still accessible.
• •Be Genuinely Caring: Let compassion for animals shine through. Use empathetic language when addressing pet problems or concerns. Celebrate the joy pets bring.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website banner, a Facebook reply, or an in-store sign, the friendly, expert, and caring tone should be recognizable as distinctly "Pets & Friends."
• •Encourage Interaction and Build Community: Ask questions, run polls, feature customer pets (with permission), and respond to comments in a timely and personable manner to reinforce the "friends" aspect of the brand.

Social Perception

Pets & Friends is largely perceived positively by customers. They are seen as reliable, offering good value, excellent customer service, and quality products. Customers appreciate the knowledgeable and friendly staff, both online and in-store. The brand is trusted for pet care advice and product recommendations.

Copy Examples

• •Headline: More Than Just a Pet Store, We're Your Partners in Pawsitivity! Body: At Pets & Friends, we get it. They're not just pets, they're family. That's why we're here with expert advice, quality food, and all the wag-worthy goodies to help your furry, scaly, or feathered friend live their best life. Come say hi – we're always happy to help! (Reflects: Friendly, caring, expert, supportive)
• •Headline: Fuelled by Compassion, Backed by Expertise. Body: For over 50 years (through our Kennelpak heritage!), we've been dedicated to animal wellbeing. Trust Pets & Friends for nutritious food, essential supplies, and the knowledgeable support you need to make pet parenting a joy. (Reflects: Compassion, expertise, trust)
• •Headline: Happy, Healthy, Hoppy! Your One-Stop Shop for All Things Pet. Body: From nose to tail, we've got you covered! Explore our huge range of products and in-store services like grooming and free nutritional advice. At Pets & Friends, we're committed to helping your companion thrive. (Reflects: Comprehensive, expert, caring, friendly)
• •Social Media Post (with a cute pet picture): Text: That feeling when the treat jar opens! 😍 What little moments with your best friend make your day? Share with us below! #PetsAndFriendsFamily #HappyPets (Reflects: Friendly, engaging, community-focused)
• •Headline for a Blog Post/Advice Section: Title: Is Your Pup a Picky Eater? Our Experts Share Top Tips! Intro: Worried about your dog's fussy food habits? The Pets & Friends team is here with friendly advice and solutions to help ensure your furry friend gets all the nutrients they need. Let's get those tails wagging at mealtime! (Reflects: Expert, supportive, approachable, problem-solving)