Brand Tone

nostalgic, passionate, and authentic

Brand Values

• •Authenticity
• •Preservation of History
• •Passion for Automotive Culture
• •Curated Aesthetic

Best Practices

• •Always Emphasize Authenticity: In every piece of copy, reinforce that the products are "original," "authentic," or "not reproductions." This is your strongest unique selling proposition.
• •Speak the Language of "Petrolheads": Use terminology and reference points that resonate with car enthusiasts (e.g., JDM, specific model numbers like E36, talking about "automotive history"). This builds credibility and community.
• •Evoke Nostalgia and Emotion: Use words that trigger a sense of nostalgia and passion. Phrases like "forgotten history," "piece of a legend," and "timeless style" connect with the customer on an emotional level.
• •Highlight the Curated Aspect: Remind customers that these are not just old ads, but items that have been "sourced," "curated," and "delicately preserved" by a passionate team. This elevates the brand from a simple reseller to a tasteful curator.
• •Create a Sense of Scarcity: Since the items are original, scarcity is inherent. Use this to your advantage in the copy with phrases like "Limited availability," "Once it's gone, it's gone," or by highlighting when items are sold out to encourage faster purchasing decisions.

Social Perception

Petrolia is perceived as a niche and highly desirable brand for true car lovers. Customers and followers often express excitement and a sense of discovery in the comments. The products are seen as unique conversation starters and a way to decorate a room or garage in a way that reflects a personal passion. The limited availability of certain ads (as they are original and can be sold out) likely adds to their perceived value and desirability.

Copy Examples

• •Your Walls Are Missing a Piece of History. Stop scrolling through generic posters. Own an authentic piece of automotive legend with our original, framed vintage car ads. Perfect for the garage, office, or anywhere you want to showcase your passion. Shop the collection.
• •The 90s really knew how to build them. And how to advertise them. ⛽️ All our ads are original prints from back in the day. Link in bio to get yours. #porsche911 #vintagecars #carsoftiktok #90saesthetic #petrolia
• •Don't Let History Be Forgotten. We've just sourced a rare collection of original BMW adverts from the 1980s. Each one tells a story of engineering and style. These are not reprints—once they're gone, they're gone forever. Be one of the few to own one.
• •Authentic Automotive History. Delicately Preserved. Delivered to Your Door. Explore our curated collection of original vintage car adverts and own a piece of the past.
• •Original 1992 Honda NSX Magazine Advertisement - Framed. Sourced from a late 1992 automotive magazine, this is not a reproduction. This is an authentic piece of JDM history, professionally framed and ready to display. A timeless tribute to one of Japan's most iconic supercars.