Brand Tone

Traditional, Trustworthy, Friendly, Approachable, Community-Oriented, Familial, Passionate, Knowledgeable, Playful and Engaging

Brand Values

• •Heritage and Tradition
• •Quality and Durability
• •Customer Service and Care
• •Family and Community
• •Child Development and Play
• •Adaptability and Evolution

Best Practices

• •Embrace Heritage Authentically: Weave in references to the store's long history (since 1904) and its status as a "Historic Shop" to build trust and differentiate from newer competitors. Use phrases like "Generations of play," "A Vigevano tradition," "Trusted since 1904."
• •Prioritize Warmth and Personal Connection: Use a friendly, welcoming, and slightly informal tone, especially on social media. Address customers directly (e.g., "Piacere di conoscervi!"). Reflect the personal involvement of the owners, Lucia and Carolina.
• •Highlight Quality and Thoughtful Curation: Emphasize the careful selection of toys, especially those that are durable, encourage development, and foster family interaction (e.g., "giochi che durano per sempre," "giochi che si possono toccare, manipolare, costruire"). This justifies their value beyond just being "another toy store."
• •Speak to the Whole Family: Acknowledge that the audience includes parents, grandparents, and children. Tailor messages to resonate with the needs and desires of each group – practical needs for parents, nostalgic joy for grandparents, and fun for children.
• •Maintain Italian Language for Local Audience: Continue using Italian consistently across primary communication channels (website, social media for the local market) to maintain authenticity and connection with the Vigevano community. Ensure clarity and avoid overly complex jargon.

Social Perception

Respected Local Institution, Trusted by Families, Provider of Quality Products, A Place of Wonder for Children, Helpful and Welcoming

Copy Examples

• •Facebook Post (New Arrival - Traditional Toy): Since 1904, we've believed in the magic of timeless play. ✨ Discover our new collection of [Toy Type, e.g., wooden building blocks] – crafted to last, just like the cherished memories your family will build with them. Visit us in the heart of Vigevano or shop online! #PetriniGiocattoli #Since1904 #QualityToys #FamilyTime #Vigevano
• •Instagram Caption (Baby Registry Service): Welcoming a little one? 🍼 Let Petrini Giocattoli help you prepare with our personalized 'Lista Nascita'. From their first cuddle toy to essential gear, we're here to guide you with care and expertise, just as we've done for generations of Vigevano families. Tap the link in bio to learn more! #PetriniBaby #ListaNascita #VigevanoMoms #TrustedSupport #NewBeginnings
• •Website Banner (General Store Promotion): Petrini Giocattoli: Over 100 years of bringing joy to Vigevano families. Explore toys that inspire, clothing that comforts, and expert advice you can always trust. Your family's story is part of ours. ❤️
• •Email Newsletter Snippet (Seasonal Promotion): Hello [Customer Name], the [Season, e.g., Easter] holidays are around the corner! At Petrini Giocattoli, your historic Vigevano toy store, find delightful surprises that spark imagination and bring smiles. Our family is ready to help yours choose the perfect gifts. Come see what's new! 🎁
• •In-Store Signage (Near a specific type of educational toy): More than just a toy, it's an adventure! ✨ We carefully select games that encourage learning through play, helping little hands and minds grow. Ask our team for a recommendation – we love sharing our passion for quality play! - Lucia & Carolina