Brand Tone

Caring and Compassionate, Educational and Informative, Trustworthy and Authoritative, Natural and Holistic, Positive and Hopeful, Community-Oriented

Brand Values

• •Health and Wellness
• •Quality and Purity
• •Transparency
• •Natural Solutions
• •Education
• •Sustainability
• •Family-Oriented
• •Integrity and Honesty

Best Practices

• •Prioritize Pet Well-being in Every Message: Always frame content around the benefits for the pet, emphasizing comfort, health, and happiness. Use empathetic and caring language.
• •Educate, Don't Just Sell: Provide valuable information about CBD, pet health, and how the products work. This builds trust and positions the brand as an authority.
• •Maintain Transparency and Honesty: Consistently refer to organic sourcing, third-party testing, and veterinarian formulations. Avoid exaggerated claims and be upfront about what the products can do.
• •Use Positive and Hopeful Language: Focus on the solutions and positive outcomes Pet Releaf products offer. Inspire confidence and optimism in pet owners seeking help for their companions.
• •Foster a Community Feel: Incorporate user-generated content, testimonials, and stories that resonate with pet owners. Use inclusive language that makes customers feel part of the "Pet Releaf family."

Social Perception

Trusted Leader, High Quality, Effective Relief, Caring Company, Safe and Natural Choice, Educational Resource

Copy Examples

• •Headline: Give Your Best Friend the Gift of Comfort and Calm. Body: At Pet Releaf, we believe every pet deserves to live their happiest, healthiest life. Our organic, veterinarian-formulated CBD products are crafted with love and science to support your furry family member from the inside out. Discover the Pet Releaf difference.
• •Headline: From Seed to Snuggles: Uncompromising Quality for Your Pet. Body: We oversee every step of our process, from our U.S. family farms to your home. Our full-spectrum hemp oil is USDA certified organic, ensuring your pet receives only the purest, most effective support for their well-being. Because they're family.
• •Headline: Is Stress or Discomfort Clouding Your Pet's Days? Body: Help them find their sunshine again with Pet Releaf. Our natural CBD solutions are designed to promote calm, support joint health, and enhance overall vitality. See the wag (or purr) return.
• •Headline: More Than Just CBD. It's a Promise to Your Pet. Body: Pet Releaf is built on a foundation of transparency, quality, and a deep love for animals. Join millions of pet parents who trust us to help their companions thrive naturally. Explore our range of supportive chews and oils.
• •Headline: Vet-Formulated. Pet-Approved. Naturally Powerful. Body: Our commitment to your pet's health drives everything we do. With Pet Releaf's organic CBD, you're choosing a natural path to support their everyday wellness, from playful puppyhood to their golden years. Change what healthy means for your pet.