Brand Tone

Empowering and Inclusive, Dynamic and Passionate, Caring and Conscientious, Modern and Lifestyle-Oriented

Brand Values

• •Celebrating the Human-Animal Bond
• •Quality and Craftsmanship
• •Inclusivity
• •Sustainability and Ethical Responsibility
• •Community and Shared Experience

Best Practices

• •Lead with "Power" and Positivity: Every piece of copy should reflect the core concept of "Pet Power." Use strong, empowering verbs and positive, inclusive language. Frame the customer and their pet as a powerful, connected team.
• •Weave in the "Made in Italy" Story: Consistently mention the Italian craftsmanship and quality. This is a key differentiator that justifies a premium position and communicates a value of quality over quantity. Use phrases like "Italian artisans," "crafted in Lombardy," and "heritage of quality."
• •Balance Pet Needs with Human Lifestyle: Speak to both the pet's comfort/safety and the owner's sense of style and values. For every product feature (e.g., "durable buckle"), connect it to a lifestyle benefit (e.g., "for worry-free adventures").
• •Champion Your Community: Actively encourage and showcase user-generated content. Use hashtags like #PetPwr and create campaigns that make customers feel like part of an exclusive, like-minded club. Refer to customers and their pets as "the Pet Pwr family."
• •Emphasize Your Values in Every Message: Whether it's a product description or a social media post, find ways to subtly reinforce your core values. Mention sustainability when talking about packaging, inclusivity when promoting an event, and the love of pets in every brand story. This creates a cohesive and authentic brand identity.

Social Perception

Niche and boutique appeal, positive association with pet humanization, community-oriented and engaging with modern pet owner culture.

Copy Examples

• •City adventures, powered by Italian design. Our harnesses aren’t just accessories; they are a statement of love and quality, crafted to celebrate every journey you take together. Built for comfort, designed for life. #PetPwr #MadeInItaly #DogHarness #UrbanDog
• •At Pet Pwr, we believe in two things: the unconditional love for our pets and the power of community. That’s why we created more than just a brand; we started a movement. A movement to celebrate our furry family with sustainable, Italian-made quality. This is our promise. This is Pet Pwr. Join us.
• •Set the mood for a perfect evening in with your best friend. Our hand-poured soy wax candle, infused with calming chamomile oils, is a tribute to the girls who know who their true soulmate is. Ethically made and sustainable, it’s the perfect lifestyle accent for a home built on love and paws. #PetLifestyle #GirlsBestFriend
• •You and your pet are the heart of our brand. You inspire our designs, our mission, and our passion. We want to see your adventures! Share a photo of your pet living their best life with your Pet Pwr gear and tag us with #PetPwr for a chance to be featured on our page. Let's celebrate the power of pets, together!
• •That pre-walk excitement is REAL. 🐾 Powering up for today’s adventure! #petpwr #dogsoftiktok #getreadywithme #doggear