Brand Tone

The predominant tone is Trustworthy and Professional, emphasizing credibility through history and affiliations. It is Caring and Compassionate, focusing on the love for pets as family members. The tone is also Supportive and Reassuring, aiming to provide peace of mind regarding vet bills. Lastly, it is Informative and Helpful, positioning the brand as a knowledgeable resource for pet parents.

Brand Values

• •Well-being: Improving human and animal health through the human-animal bond.
• •Accessibility: Making quality veterinary care accessible through customizable and affordable insurance plans.
• •Trust and Reliability: Being a dependable partner for pet owners, backed by strong underwriters.
• •Community and Connection: Fostering community through therapy animal programs and advocacy.
• •Compassion: Demonstrating genuine care for animals and their owners, supporting those in need.

Best Practices

• •Always Use "Partner" Language: Frame the relationship with the customer as a partnership. Use words like "partner," "together," "we're with you," and "support" to reinforce the brand name and its promise of being a supportive ally.
• •Lead with Empathy, Follow with Logic: Start communications by acknowledging the deep emotional bond between owners and their pets ("We know you love them..."). Then, present the logical solution: affordable, customizable insurance. This appeals to both the heart and the mind of the consumer.
• •Maintain a Reassuring Tone: In all copy, from policy descriptions to social media posts, the tone should be calm, confident, and reassuring. Avoid overly technical jargon or language that could induce fear or anxiety about pet health. The goal is to reduce stress, not create it.
• •Highlight Trust and Credibility: Regularly mention affiliations like the AKC and the company's long history. Use testimonials and positive customer reviews in marketing materials to build social proof and reinforce the brand's reliability.
• •Be a Helpful Resource, Not Just a Seller: Consistently create and share valuable content (like blog posts, training tips, and health advice) that helps pet owners beyond the scope of insurance. This builds brand loyalty and positions PetPartners as a caring expert in the broader pet wellness space.

Social Perception

The social perception is generally positive, with frequent praise for exceptional and friendly customer service and fast claims processing. The high degree of plan customization is also valued, allowing tailored coverage. The company is considered legitimate and reliable. However, some criticisms exist regarding coverage limitations for older pets, the need for add-on riders for exam fees and hereditary conditions, and potential premium increases after claims.

Copy Examples

• •The Official Pet Insurance of the American Kennel Club. For a partnership you can trust, a plan you can customize, and peace of mind you can count on. Get your free quote today.
• •They aren't just pets; they're family. And for family, you want the best. Our customizable plans ensure you're always prepared for their health needs, without the financial worry. Because love shouldn't have a budget.
• •Unexpected vet bill? Don't panic. Partner with us. With our straightforward insurance, you can focus on what matters most: their recovery. We'll handle the rest.
• •From routine check-ups to unexpected emergencies, being a pet parent is full of surprises. Your insurance plan shouldn't be one of them. See how our flexible coverage options can save you money and stress.
• •5 Common Dog Ailments and How to Spot Them Early. A partner in your pet's health, we're here to help you be the best pet parent possible.