Brand Tone

Friendly and Approachable, Enthusiastic and Joyful, Caring and Empathetic, Encouraging and Supportive, Playful

Brand Values

• •Love for Pets
• •Personalization and Uniqueness
• •Creativity and Self-Expression
• •Joy and Fun
• •Creating Lasting Memories
• •Customer Satisfaction
• •Inclusivity (in the DIY process)

Best Practices

• •Always Prioritize the Pet-Owner Bond: Frame your messaging around the love, joy, and connection people share with their pets. Use emotive language that resonates with pet lovers.
• •Emphasize the "DIY" Joy and Accessibility: Reassure customers that the process is fun, relaxing, and requires no prior artistic skills. Use encouraging and supportive language.
• •Be Genuinely Enthusiastic and Positive: Let your passion for pets and creativity shine through. Use upbeat language, emojis where appropriate (especially on social media), and celebrate customer creations.
• •Maintain a Friendly and Conversational Voice: Write as if you're talking to a fellow pet lover. Avoid overly formal or technical jargon. Ask questions to engage your audience.
• •Showcase, Don't Just Tell: Use customer testimonials, user-generated content, and stories to illustrate the positive experiences associated with your brand, reinforcing the values of community and shared joy.

Social Perception

Positive, Community-Focused, Gift-Worthy, Therapeutic Outlet, Trustworthy

Copy Examples

• •From furry friend to fabulous artwork! ✨ Look at this incredible masterpiece created by @[customer_username] using our custom PetPalsDIY kit. Ready to turn your beloved pet into a timeless treasure? Tap the link in bio to start your own creation! #PetPalsDIY #CustomPetPortrait #PaintByNumbers #DogLovers #DIYCrafts #PetArt
• •Unleash your inner artist and celebrate your best friend! 🎨 With PetPalsDIY, you can create a stunning, personalized paint-by-number portrait of YOUR pet. No experience needed – just pure fun and a beautiful keepsake. Get yours today and enjoy FREE shipping on orders over $40! Shop now: [link]
• •Wait for the big reveal... even [Pet's Name] approves! 🐾😂 Turn your furbaby into art with our easy DIY kits! #petpalsdiy #paintbynumber #petsoftiktok #customgift #diyproject #funnypets
• •🎨 Paint Your Pet, Preserve Your Memories! + Special Offer Inside! 🐾 Email Body Snippet: Hey [Customer Name], Imagine a relaxing afternoon spent creating a beautiful portrait of your favorite furry, scaly, or feathery friend. At PetPalsDIY, we make that dream a reality! Our custom paint-by-number kits are the perfect way to de-stress and create a unique piece of art that you’ll cherish forever...
• •Your Pet. Your Art. Unforgettable Memories. ✨ Create a custom paint-by-number portrait today. Easy, Fun, and Oh-So-Heartwarming!