Brand Tone

passionate, educational, and community-oriented

Brand Values

• •Health and Wellness
• •Quality and Natural Ingredients
• •Trust and Transparency
• •Customer-Centricity

Best Practices

• •Lead with Education, Not Just Sales: Frame your content around educating pet owners. Explain the benefits and the "why" behind raw feeding before pushing a product. This builds trust and positions you as an expert.
• •Use Passionate and Authentic Language: Write with genuine enthusiasm. Use words like "vibrant," "thrive," "natural," and "healthy." Share your own stories and passion for pet wellness to create a personal connection.
• •Foster and Showcase Your Community: Actively encourage user-generated content. Feature customer testimonials, run photo contests, and create a dedicated hashtag (e.g., #PetOasisFamily). Always respond to comments and questions in a friendly and helpful manner.
• •Be Transparent and Honest: Clearly state what is in your products and where the ingredients come from. If there are service issues, address them openly and honestly. This reinforces the perception of a trustworthy family business.
• •Maintain a Consistent Visual Identity: Ensure that your visuals (photos and videos) align with your brand values. Use high-quality, natural-looking images of healthy, happy pets. Featuring real customer pets is a powerful tool that reinforces your community-oriented approach.

Social Perception

The public and its customer base perceive Pet Oasis as a trustworthy and expert supplier of high-quality raw pet food. They are seen as a passionate local business that genuinely cares about the well-being of animals. This perception is built on positive customer testimonials and the brand's consistent, educational, and friendly engagement on social media. The focus on a niche market (raw feeding) has allowed them to build a strong, positive reputation among a dedicated community of pet owners.

Copy Examples

• •Fuel their happiness from the inside out! ✨ Our Complete Beef recipe is packed with the high-quality, Australian-sourced protein and nutrients your dog was born to eat. See the difference a raw diet can make to their energy, coat, and overall vitality. #PetOasis #RawFeeding #PerthPets #HealthyDogs
• •The Natural Diet Your Pet Deserves. At Pet Oasis, we’re passionate about unlocking your pet's true health potential with our biologically appropriate raw food. Join our community of happy pets and even happier owners.
• •Meet Max! His owner, Sarah, switched to Pet Oasis three months ago and says she's never seen him so vibrant and full of life! We LOVE seeing your transformation stories. Tag us in your pet's photos for a chance to be our next Pet of the Month! 🐾 #PetOasisFamily #BARFdiet #DogsofPerth
• •Subject: Is raw food *really* better for your pet? Ever wondered what the buzz around raw feeding is all about? It's simple: a raw diet mimics what dogs and cats would eat in the wild, leading to better digestion, shinier coats, and cleaner teeth. Let's break down the top 3 benefits of making the switch... [Link to blog post]
• •Tired of pet foods with ingredients you can't pronounce? Make the switch to simple, natural, and powerful nutrition. Pet Oasis delivers fresh, preservative-free raw meals right to your door in Perth. Give your best friend the gift of health. Your first order ships free!