Brand Tone

Friendly and Approachable, Caring and Affectionate (towards pets), Helpful and Informative (moderately), Enthusiastic and Playful (subtly)

Brand Values

• •Love and Care for Pets
• •Pet Well-being
• •Variety and Choice
• •Convenience
• •Customer Satisfaction
• •Joy and Companionship

Best Practices

• •Always Use Pet-Centric Language: Incorporate terms of endearment ("peludo," "patinhas," "melhor amigo") and focus on the pet's happiness and well-being. Address the pet owner as someone who deeply cares for their companion.
• •Maintain a Positive and Upbeat Voice: Even when addressing common pet problems (e.g., fleas, anxiety), frame solutions positively. Use exclamation points judiciously and emojis to convey warmth and enthusiasm, especially on social media.
• •Be Visually Consistent with Copy: Ensure the tone of the copy matches the accompanying visuals. Cute, playful images should have similarly toned captions. Informative posts can be slightly more direct but still friendly.
• •Prioritize Clarity and Simplicity: While friendly, ensure calls to action and product information are clear, concise, and easy for customers to understand and act upon. Avoid overly technical jargon unless explaining specific health product benefits.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, caring, and helpful tone. Personalize responses where possible and show genuine appreciation for customer interaction.

Social Perception

A comprehensive online pet supplies store, A brand that genuinely likes animals, Accessible and convenient, Engaging and modern, Generally reliable for everyday pet needs

Copy Examples

• •🐾 New treat alert! 🐾 Spoil your best furry friend with our latest yummy arrivals. Because they deserve all the 'mimos' in the world! 😉 Shop now and see those tails wag! #PetMimos #HappyPet
• •Weekend plans? How about a shopping spree for your pet without leaving the couch? 🛋️ Enjoy 15% OFF on all toys this weekend! Make your furry pal extra happy. Link in bio! #PetDeals #OnlinePetShop
• •Keep your companion thriving! 🐶🐱 Our selection of premium foods is packed with nutrients for a healthy coat and boundless energy. Got questions about the best diet? DM us! #HealthyPet #PetNutrition #PetMimosCares
• •Caption this! 😂 What do you think this adorable furball is thinking? Share your funniest captions below! 👇 We love seeing your pets enjoy their PetMimos goodies! #PetFun #DogsofInstagram #CatLovers
• •Chilly nights ahead? 🥶 Keep your pet warm and snug with our cozy new collection of beds and blankets. Sweet dreams for them, peace of mind for you! Shop the winter collection now. #WarmPet #PetComfort #PetMimos