Brand Tone

friendly, customer-centric, and value-driven, with a casual and slightly trendy layer; welcoming, helpful, and accessible.

Brand Values

• •Customer-Centricity
• •Value and Affordability
• •Trust and Reliability
• •Trend Awareness

Best Practices

• •Lead with Value, but Prove It: Continue to use a value-driven tone but back it up immediately with specifics. Transparency builds trust.
• •Maintain a Friendly, Personal Voice: Use conversational language across all platforms, addressing the customer directly to reinforce the 'customer-first' image.
• •Incorporate Pet-Centric Language: Frame product benefits from the pet's perspective to show understanding of the end-user.
• •Be Proactive and Transparent in All Communications: Ensure all copy, especially for post-purchase communication, is clear, prompt, and honest, acknowledging issues proactively.
• •Unify the Message Across All Channels: Ensure the welcoming, value-oriented, and friendly voice is consistent across the website, emails, product descriptions, and social media.

Social Perception

Overwhelmingly negative, characterized by numerous customer complaints about unfulfilled orders, lack of communication, difficulty with refunds, and perceived unreliability, starkly contrasting with the brand's stated values of excellent customer service and satisfaction.

Copy Examples

• •Your wallet can relax. Our new line of durable chew toys is here to deliver endless fun without breaking the bank. Because a happy pet shouldn't be a luxury. #PetlivPlays
• •Hey Pet-Lover! We've missed you. To welcome you back, we've fetched some of the best deals on the internet, with prices now 40% off. Come see what's new and treat your best friend to something special.
• •That 'just got a new toy' face. 😍 There's nothing better! We love seeing your pets happy. Tag us in your photos for a chance to be featured on our page! #PetlivFamily
• •High Quality, Low Prices. That's the Petliv promise. We keep an eye on the latest trends so you can spoil your pet with the coolest new gear, affordably.
• •Made for cuddles, built to last. This orthopedic bed provides ultimate comfort for a restful sleep, and its machine-washable cover makes your life easier, too. It’s a win-win for you and your furry friend!